Role Description We’re Hiring: Lead Generation Executive to join our team Let’s keep it real. We’re not here for boring sales scripts or spammy outreach. We want someone who knows how to talk to people, is naturally curious, and can make things happen. If you can write a message that gets replies, hop on a call without freaking out, and actually connect with people, you’ll thrive here. You’ll crush this if you: - Are a natural communicator in writing and on calls - Can walk into a meeting like you belong there - Know how to build trust and turn cold leads into warm ones - Are consistent with follow-ups and obsessed with results - Work well independently but love vibing with your team too - Are ready to learn fast, take initiative, and make it happen Your actual work: - Digging into industries and figuring out what they really need (low-key detective vibes) - Finding the right decision makers no matter where they’re hiding - Writing outreach messages that sound like you, not a bot, and actually get replies - Listening to people’s challenges and pitching smart, no-fluff solutions. - Setting up calls, leading convos, and fully owning the room - Following up, negotiating, and closing the deal because you’re not here to just start convos Benefits - Small team with real opportunity to grow fast - Bonuses and incentives for the hustle Company Description Join our team at Sofueled and embark on a journey of growth and innovation.

Job Title: Organic Lead Generation Specialist Location: Remote Time Zone: U.S. Business Hours About the Role We are hiring an Organic Lead Generation Specialist to build and scale our organic, content-driven B2B lead generation engine. This role is focused on creating pipeline through organic channels, not traditional cold outreach. You will be responsible for building end-to-end funnels, creating high-performing content, nurturing prospects, and generating qualified conversations. The sales and closing function will primarily be handled by the founder, while you focus on driving consistent, high-quality inbound and outbound (organic) opportunities. For candidates with closing experience, there may be opportunities to support deal conversion. Key Responsibilities 1. Funnel Building & Pipeline Creation - Build and optimize organic marketing funnels to ensure a steady flow of qualified B2B leads - Identify winning content angles, hooks, and messaging that convert attention into pipeline - Develop lead magnets, nurture sequences, and conversion paths 2. Content-Led Outbound (Primary Focus) - Create and manage organic content strategies, especially on LinkedIn and similar platforms - Write high-converting posts, carousels, and messaging that attract high-ticket prospects - Continuously test, analyze, and improve content performance 3. Organic Prospecting & Lead Nurturing - Identify and engage with ideal prospects through organic channels - Build relationships through thoughtful engagement, follow-ups, and nurturing - Personalize outreach based on user behavior, content interaction, and intent 4. Conversation Generation - Initiate and manage meaningful conversations with potential clients - Qualify leads and move them forward in the pipeline - Focus on quality of conversations and pipeline contribution, not just activity volume 5. Supporting Sales (Nice-to-Have) - Collaborate with the founder on converting qualified leads into clients - Optionally support closing conversations (not a core requirement) - Provide insights to improve conversion across the funnel What Makes You a Perfect Fit - You understand how to turn content into pipeline, not just engagement - You think in funnels and systems, not isolated campaigns - You are both creative (content) and analytical (performance-driven) - You are comfortable owning outcomes, not just tasks - You thrive in a self-directed, fast-paced environment Required Experience - 2+ years of experience in B2B outbound marketing, organic growth, or lead generation - Strong experience with LinkedIn content and organic prospecting - Proven ability to generate qualified conversations or pipeline - Solid understanding of high-ticket B2B sales cycles (2–3 months) - Excellent copywriting and messaging skills Ideal Experience - Experience building personal brand or founder-led content funnels - Familiarity with tools like Sales Navigator, Apollo, Clay, or similar platforms - Background in agency, consulting, or service-based businesses - Exposure to lead magnets, nurture flows, and conversion strategy - Experience supporting or participating in sales conversations A Typical Day in This Role - Creating and publishing high-performing LinkedIn content - Engaging with prospects and nurturing relationships - Building and optimizing content funnels and journeys - Starting and managing conversations with potential clients - Analyzing results and refining messaging and strategy Key Performance Indicators (KPIs) - Number of qualified conversations generated - Pipeline value generated through organic efforts - Content performance (engagement → conversations → leads) - Lead-to-conversation and conversation-to-opportunity conversion rates - Overall contribution to revenue pipeline growth Interview Process - Initial Screening Call - Recruiter Interview - Final Interview with Client - Offer Letter & Onboarding #LI-AG1

• Research and identify prospective clients within the IT industry. • **Leverage LinkedIn Sales Navigator and other tools** to connect with potential clients. • Develop and execute targeted outreach campaigns via **LinkedIn, email, and cold calls**. • Build and maintain a strong pipeline of qualified leads. • Collaborate with the recruitment team to understand hiring needs and market trends. • Nurture relationships with potential clients to convert leads into long-term partnerships. • Track and report lead generation activities and outcomes.

• Remote opportunity for U.S.-based candidates in Eastern or Central time zones. • Join Quadient’s demand generation team and help drive growth in software and digital communications! • Identify sales opportunities in our Mail Related Services segment and support our Field Sales team. • Meeting targets through outbound calls (120 - 140 daily). • Identify and qualify sales opportunities. • Use data insights to improve performance and campaign results. • Provide feedback to managers and collaborate across teams. • Maintain accurate records in Salesforce CRM. • Communicate effectively and build strong relationships internally and externally.