Job Title: Organic Lead Generation Specialist Location: Remote Time Zone: U.S. Business Hours About the Role We are hiring an Organic Lead Generation Specialist to build and scale our organic, content-driven B2B lead generation engine. This role is focused on creating pipeline through organic channels, not traditional cold outreach. You will be responsible for building end-to-end funnels, creating high-performing content, nurturing prospects, and generating qualified conversations. The sales and closing function will primarily be handled by the founder, while you focus on driving consistent, high-quality inbound and outbound (organic) opportunities. For candidates with closing experience, there may be opportunities to support deal conversion. Key Responsibilities 1. Funnel Building & Pipeline Creation - Build and optimize organic marketing funnels to ensure a steady flow of qualified B2B leads - Identify winning content angles, hooks, and messaging that convert attention into pipeline - Develop lead magnets, nurture sequences, and conversion paths 2. Content-Led Outbound (Primary Focus) - Create and manage organic content strategies, especially on LinkedIn and similar platforms - Write high-converting posts, carousels, and messaging that attract high-ticket prospects - Continuously test, analyze, and improve content performance 3. Organic Prospecting & Lead Nurturing - Identify and engage with ideal prospects through organic channels - Build relationships through thoughtful engagement, follow-ups, and nurturing - Personalize outreach based on user behavior, content interaction, and intent 4. Conversation Generation - Initiate and manage meaningful conversations with potential clients - Qualify leads and move them forward in the pipeline - Focus on quality of conversations and pipeline contribution, not just activity volume 5. Supporting Sales (Nice-to-Have) - Collaborate with the founder on converting qualified leads into clients - Optionally support closing conversations (not a core requirement) - Provide insights to improve conversion across the funnel What Makes You a Perfect Fit - You understand how to turn content into pipeline, not just engagement - You think in funnels and systems, not isolated campaigns - You are both creative (content) and analytical (performance-driven) - You are comfortable owning outcomes, not just tasks - You thrive in a self-directed, fast-paced environment Required Experience - 2+ years of experience in B2B outbound marketing, organic growth, or lead generation - Strong experience with LinkedIn content and organic prospecting - Proven ability to generate qualified conversations or pipeline - Solid understanding of high-ticket B2B sales cycles (2–3 months) - Excellent copywriting and messaging skills Ideal Experience - Experience building personal brand or founder-led content funnels - Familiarity with tools like Sales Navigator, Apollo, Clay, or similar platforms - Background in agency, consulting, or service-based businesses - Exposure to lead magnets, nurture flows, and conversion strategy - Experience supporting or participating in sales conversations A Typical Day in This Role - Creating and publishing high-performing LinkedIn content - Engaging with prospects and nurturing relationships - Building and optimizing content funnels and journeys - Starting and managing conversations with potential clients - Analyzing results and refining messaging and strategy Key Performance Indicators (KPIs) - Number of qualified conversations generated - Pipeline value generated through organic efforts - Content performance (engagement → conversations → leads) - Lead-to-conversation and conversation-to-opportunity conversion rates - Overall contribution to revenue pipeline growth Interview Process - Initial Screening Call - Recruiter Interview - Final Interview with Client - Offer Letter & Onboarding #LI-AG1

• Research and identify prospective clients within the IT industry. • **Leverage LinkedIn Sales Navigator and other tools** to connect with potential clients. • Develop and execute targeted outreach campaigns via **LinkedIn, email, and cold calls**. • Build and maintain a strong pipeline of qualified leads. • Collaborate with the recruitment team to understand hiring needs and market trends. • Nurture relationships with potential clients to convert leads into long-term partnerships. • Track and report lead generation activities and outcomes.

• Remote opportunity for U.S.-based candidates in Eastern or Central time zones. • Join Quadient’s demand generation team and help drive growth in software and digital communications! • Identify sales opportunities in our Mail Related Services segment and support our Field Sales team. • Meeting targets through outbound calls (120 - 140 daily). • Identify and qualify sales opportunities. • Use data insights to improve performance and campaign results. • Provide feedback to managers and collaborate across teams. • Maintain accurate records in Salesforce CRM. • Communicate effectively and build strong relationships internally and externally.

Contract Duration – 6 months Working arrangement: remote with travel UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package. Visit our website to learn more about what we do at UNICEF. TERMS OF REFERENCE Generation Unlimited (GenU) is a global multi-stakeholder partnership—co-chaired by the UN Secretary-General, the UNICEF Executive Director, and global private sector leaders, dedicated to ensuring that every young person is in education, learning, training, or employment by 2030. In South Africa, GenU aims to connect 1.5 million young people to opportunities in skilling, training, entrepreneurship, employment, and social and environmental impact by 2030, in support of national goals. To concretise the GenU approach in South Africa and shift towards actionable plans, the services of a consultant are required. The consultant will innovatively translate data-driven insights, stakeholder feedback and youth voices into a strategic operational and co-ordination roadmap to achieve the mission of UNICEF’s GenU. Building on the foundational GenU Africa strategy and that of the PYEI in South Africa, the consultant will produce a toolkit that clearly articulates the GenU SA governance structure, its’ youth engagement and accountability strategy, and outline the GenU SA key performance indicators and targets. A key aspect is the integration of this toolkit with existing government and private sector led initiatives to facilitate higher-impact collaborations that avoid duplication and maximize scale, while effectively delivering on youth outcomes. Purpose of Assignment Under the overall supervision of the Deputy Representative and direct supervision of the Innovation Specialist, the consultant will support UNICEF GenU South Africa by: 1. Establishment of the GenU SA Governance Structure: Development of the formal framework of rules, authority, relationships, processes, and decision-making systems to strategically and operationally direct, control, and hold GenU SA accountable to its mission and outcomes. This will include a recommendation on the GenU SA board composition and structure, development of Terms of Reference for the board members, and the establishment of the Board. This must incorporate the integration strategy already under development, which seeks to integrate GenU SA with government’s efforts under the Presidential Youth Employment Intervention. 2. Development of the GenU-PYEI youth engagement and accountability strategy: This is a structured, rights-based framework designed to transition young people from passive recipients of aid to active partners in their own development. The strategy will serve as a recommendation on the institutionalization of youth participation and leadership within national youth development programmes in South Africa. Key components include the establishment of platforms for youth engagement, for monitoring government commitments, transparent sharing of information, capacity building, continuous feedback mechanisms, and youth representation on governance bodies. 3. Development of GenU SA Key Performance Targets, and the Monitoring, Evaluation and Reporting framework. This includes creation of clearly defined, measurable, achievable, relevant, and time-bound goals, key indicators, baseline data, milestone checkpoints, etc. The MER framework will focus on the programme theory of change, data/evidence management systems, reporting cycles and formats, the evaluation plan, and learning and adaptive management. Reporting formats should be beneficial to all targeted stakeholders (donors, government, the public, youth, etc.). The aim is to align GenU SA’s goals and report with that of Global GenU and the PYEI/PES. The consultant will be required to work with other UNICEF staff/consultants who are concurrently developing GenU SA strategic and roll-out plans to ensure alignment and integration. If you would like to know more about this consultancy, please review the complete Terms of Reference here: Individual Nationa Consultant to Support GenU in South Africa.pdf Education: Master’s degree in Public Policy, Public Administration, Development Studies, Youth Development, Economics, Monitoring and Evaluation, Social Policy, Language: Demonstrates proficiency in required languages; English, local or UN language Work experience: Minimum 10 years’ work experience including mid-to-senior professional roles within: - National youth development and empowerment interventions (focusing on employment, entrepreneurship, advocacy, etc.) - Civil Society or Private sector led youth-support programmes - Advisory boards and/or steering committees focused on youth livelihood support - Programme Management within government or private sector Skills: - Demonstrates prior participation in youth consultations, youth workshops, and driving youth in public-private governance. - Experience designing institutional and governance frameworks for high-value, high-impact, programmes. Experience with embedding youth into public-private governance frameworks beneficial. - Has expertise in strategy development, strategic framework design, youth engagement methodologies, monitoring and evaluation - Proven experience working with national government or government agencies within South Africa - Strong experience in developing results frameworks, key performance indicators, monitoring, evaluation and reporting (MER) systems, iterative/continuous learning, and data management. - Experience aligning MER systems with national statistical systems such as those used by - Statistics South Africa is advantageous - The consultant should have strong abilities in policy analysis, stakeholder mapping, institutional assessments, facilitation of workshops and consultations, and synthesis of complex information into actionable frameworks. - Demonstrate previous experience delivering outputs such as national strategies, governance frameworks, monitoring and evaluation frameworks, and policy advisory reports. - Experience with multi-stakeholder coordination and partnership management. Proven stakeholder engagement and negotiation skills - Strong background knowledge of youth unemployment challenges, youth livelihood and empowerment trends, public sector governance, youth in governance, and labour market trends. - Knowledge of the South African youth development landscape, including government support programs (e.g., Presidential Youth Employment Intervention, National Youth Development Agency, Youth Employment Services (YES), SA Youth Platform, etc.). - Systems integration expertise desired - Familiarity with Generation Unlimited/UNICEF agendas is desirable. - Experience working with the United Nations will be advantageous - Specialized training in programme evaluation, governance systems, public sector reform, youth participation methodologies, and public administration is advantageous. - Excellent analytical writing and communication skills, experience producing strategy documents and policy frameworks, and ability to communicate with senior government stakeholders. - Experience working with government institutions is highly desirable For every Child, you demonstrate... UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status. UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance. UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially. Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System): - An up-to-date TMS profile and curriculum vitae (CV) - Cover letter - A separate financial proposal Financial proposal for GenU Consultancy.docx Remarks: UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information. All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. Additional information about working for UNICEF can be found here.