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Pavago specializes in connecting businesses with top-tier offshore talent in operations, sales, and marketing, offering a comprehensive recruitment solution designed to reduce cost
Sales Development Representative
Location
South Africa
Posted
64 days ago
Salary
0
Seniority
Mid Level
Job Description
Sales Development Representative
Pavago
Job Title: Sales Development Representative (SDR) Position Type: Full-Time, Remote Working Hours: U.S. client business hours (aligned with prospect time zones and outreach cadences) About the Role: Our client is seeking an SDR / Outbound Outreach Specialist to build a pipeline by identifying, prospecting, and qualifying potential customers. This role is focused on outbound activities — researching accounts, personalizing outreach, engaging prospects through multiple channels, and booking qualified meetings for account executives. An SDR is often the first human interaction a prospect has with a company, making the role critical to both revenue growth and brand perception. Responsibilities: Prospecting & Research: - Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists. - Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case. Outbound Outreach: - Execute 60–100 daily touchpoints across email, phone, LinkedIn, and video messages. - Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo. - Conduct 30–40 cold calls per day with clear scripts and objection-handling frameworks. Campaign Management: - Build and test multi-step cadences (5–10 touchpoints over 10–15 days). - A/B test subject lines, CTAs, and call scripts for effectiveness. - Track and optimize reply rates, conversion rates, and booked meetings. CRM & Data Management: - Log all activities in Salesforce, HubSpot, or Zoho. - Update lead and account records with accurate notes, stages, and outcomes. - Maintain pipeline hygiene by closing out stale leads and refreshing lists. Collaboration: - Work with Account Executives to hand off qualified opportunities. - Align with marketing on lead quality, messaging, and campaign feedback. - Share insights from conversations to inform product and market strategy. What Makes You a Perfect Fit: - Resilient and motivated by goals and KPIs. - Strong communicator — persuasive, concise, and professional across phone, email, and LinkedIn. - Curious researcher who tailors outreach based on industry and persona. - Process-driven yet adaptable — able to test, learn, and iterate quickly. Required Experience & Skills (Minimum): - 1–2 years in SDR, BDR, or outbound lead generation roles. - Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo). - Experience making cold calls and managing outbound campaigns. - Familiarity with CRM systems (Salesforce, HubSpot, Zoho). Ideal Experience & Skills: - 2–4 years outbound SDR experience with consistent quota attainment. - Knowledge of B2B SaaS, marketing services, or professional services sales cycles. - Familiarity with sales methodologies (SPIN, MEDDIC, Challenger, Sandler). - Experience generating pipeline for enterprise or mid-market accounts. What Does a Typical Day Look Like? An SDR’s day revolves around building pipeline through consistent, targeted outbound outreach. You will: - Research and build lead lists in the morning, ensuring you have accurate contacts and context for outreach. - Launch multi-channel campaigns — sending emails, making cold calls, and connecting on LinkedIn. - Personalize messaging based on prospect industry, pain points, and persona. - Track metrics and refine outreach by monitoring open rates, reply rates, and booked meetings. - Update CRM records to keep data clean and opportunities moving through the funnel. - Collaborate with sales and marketing to ensure prospects are properly qualified and handoffs are smooth. In essence: you are the engine that fills the pipeline, ensuring sales teams always have qualified opportunities to pursue. Key Metrics for Success (KPIs): - 60–100 outbound touchpoints daily (email, phone, LinkedIn). - 15–20 meaningful conversations per week. - 8–12 qualified meetings booked per month (or target set by client). - CRM hygiene: 100% of activities logged accurately. - Consistent improvement in conversion metrics (open/reply rates, SQL conversion). Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., draft a 3-step outbound email sequence for a sample persona) - Client Interview - Offer & Background Verification
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