At Demco, our work is rooted in a deep belief that schools and libraries change lives. From early learning spaces to lifelong community hubs, we are passionate about creating environments that inspire curiosity, support educators, and strengthen communities. If you’re energized by meaningful work and want to help shape how learning happens, this is your opportunity to make an impact. We are seeking a Strategic Marketing Manager to lead growth within our Supplies and Equipment division, with a strong focus on eCommerce. This role is ideal for someone who thrives at the intersection of strategy and execution, someone who can see the big picture while also rolling up their sleeves to bring campaigns to life. In this role, you will set the direction and drive the execution of omni-channel marketing initiatives that connect with educators, librarians, and institutions across K–12, public libraries, and higher education. You will play a key role in ensuring our products and solutions reach the people who rely on them to create engaging, effective learning environments. What You'll Do: - Lead end-to-end marketing strategy and execution for assigned product categories, with a focus on driving eCommerce growth and revenue - Develop and manage a seasonal promotional calendar aligned to business priorities, product strategies, and key demand periods - Create and execute integrated, multi-channel campaigns across eCommerce, catalogs, email, onsite merchandising, and paid media - Partner closely with product, pricing, and sales teams to align on priorities, promotions, and assortment strategies - Bring our categories to life through compelling storytelling across both digital and print channels - Collaborate with external partners to amplify campaigns while maintaining ownership of strategy and performance - Monitor and optimize campaigns using key performance metrics such as conversion rate, average order value, and revenue - Identify growth opportunities using customer insights, historical performance, and market trends - Serve as the marketing lead for your category, ensuring alignment and clarity across cross-functional teams What You Bring: - Bachelor’s degree in marketing, business, or a related field - At least 5 years of experience in eCommerce marketing, category marketing, or campaign management - Proven success driving revenue through multi-channel campaigns - Experience managing promotional calendars and seasonal campaignsStrong understanding of omnichannel environments, including both digital and print (catalog experience is a plus) - Ability to collaborate across teams including Product, Creative, and Performance Marketing - Experience working in product-driven or SKU-heavy environments preferred - Strong analytical skills with the ability to interpret data and translate insights into action - Excellent organization and project management skills with attention to detail - A customer-first mindset and a passion for using insights to drive decisions Why Demco: At Demco, you’re not just building campaigns, you’re helping schools and libraries thrive. Our team is deeply connected to the communities we serve, and that purpose shows up in the way we collaborate, innovate, and support one another. We believe meaningful work drives engagement, and we are committed to creating an environment where our employees can grow while making a difference. If you’re looking for a role where your work directly supports education and community impact, we’d love to hear from you. Work Location: Remote

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About This Role Headway’s patient lifecycle function is a blank canvas. You will be the first dedicated lifecycle leader on the patient side: owning strategy, platform, programs, and team from day one. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care. This is a player-coach role. You will build and run campaigns yourself while hiring and developing a small team. You will work directly with Engineering to instrument events and ship notification infrastructure, and with Data Science to bring model-driven personalization to lifecycle at scale. You Will - Own the end-to-end patient lifecycle: from welcome and onboarding activation through appointment booking, session retention, and re-engagement. - Select, implement, and operate our lifecycle stack: Iterable (email/SMS) and Knock (in-app/push) in a HIPAA-compliant architecture built on Freshpaint. - Design and run a rigorous A/B testing program with incremental holdout measurement — not just click optimization. - Partner directly with Engineering and Data to instrument events, build trigger logic, and deploy ML-informed segmentation and personalization. - Build AI-assisted workflows for content generation, segmentation, and optimization. You use these tools yourself, today. - Hire and develop a lifecycle team of 2–3 specialists in H2 2026. Who You Are - You have 5+ years in lifecycle/CRM marketing with hands-on experience in Iterable and/or Braze. You have personally built triggered journeys, not just approved them. - You are fluent in Knock or eager to go deep on it: you understand the distinction between a CRM and a notification layer. - You design A/B tests with pre-registered hypotheses and holdout groups. You can explain statistical significance to a non-technical stakeholder. - You have shipped lifecycle programs in partnership with Engineering: you know what a webhook is, you can review a data schema, and you do not wait for tickets to be completed before thinking about logic. - You are actively using AI tools in your work today: for content, segmentation, or workflow automation. You have a concrete answer to “what have you built with AI in the last 90 days?” - You have worked in consumer health, consumer subscription, or a context where the user’s emotional journey matters. You understand what it means to send a message to someone managing their mental health. - You are comfortable with HIPAA compliance considerations in marketing communications — or eager to get up to speed quickly. Tools We Use Iterable (evaluating), Knock (evaluating), Freshpaint, RudderStack, Snowflake, Statsig, LaunchDarkly, Braze (considering), Hightouch. The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level. We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. - Benefits offered include: - Equity compensation - Medical, Dental, and Vision coverage - HSA / FSA - 401K - Work-from-Home Stipend - Therapy Reimbursement - 16-week parental leave for eligible employees - Carrot Fertility annual reimbursement and membership - 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st - Flexible PTO - Employee Assistance Program (EAP) - Training and professional development We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. Headway participates in E-Verify. To learn more, click here. A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives • Position PracticeMatch as a market leader in healthcare recruitment solutions • Partner with executive leadership to define go-to-market strategies and expansion opportunities • Partner closely with sales leadership to align marketing and revenue goals that support sales enablement • Drive pipeline growth through integrated marketing campaigns across digital channels, events, webinars and strategic partnerships • Collaborate with product teams to define value propositions and launch strategies • Develop targeted messaging for healthcare employers and physician candidates • Build, mentor, and lead a high-performing marketing team

• Partner with sales to support regional goals, target accounts, and priority verticals. • Execute regional field marketing programs including events, digital campaigns, and ABM initiatives. • Coordinate logistics and execution for industry conferences, field events, and sponsored programs. • Manage assigned regional field marketing budget and track spend against plan. • Support pipeline acceleration efforts by assisting with campaign execution, follow-up coordination, and reporting. • Work with sales teams to ensure timely lead follow-up and campaign alignment. • Collaborate with demand generation and content teams to localize messaging and assets. • Track and report on regional campaign performance and pipeline contribution. • Gather regional feedback from sales and share insights with the broader marketing team. • Identify regional content and event needs and coordinate with internal teams or agencies.