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Jasper logo
Jasper

Meet Jasper, your AI sidekick creates amazing content fast! Trusted by 70k businesses and rated 4.9/5 stars.

Account Based Marketing Manager

MarketingMarketingFull TimeRemoteLeadTeam 51-200Since 2021H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

59 days ago

Salary

$140K - $165K / year

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

Account Based Marketing Manager

Jasper

• Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals. • Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration. • Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact. • Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities. • Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns. • Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre- and post-event ABM engagement. • Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle. • Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals. • Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries. • Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights.

Job Requirements

  • 7+ years of experience in B2B marketing, with experience in account-based marketing and enterprise marketing programs.
  • Strong experience partnering cross-functionally particularly with account executives and account managers to support pipeline creation and account expansion.
  • Experience building and executing ABM campaigns across multiple channels, including events, digital programs, and personalized outreach.
  • Ability to translate account insights into highly targeted marketing programs and experiences.
  • Strong analytical mindset with the ability to measure account engagement, pipeline impact, and program ROI.
  • Highly collaborative and comfortable working across Sales, Marketing, and Revenue Operations.
  • Ability to manage multiple programs and priorities in a fast-paced, high-growth environment.
  • Willingness to travel for key programs and executive events as needed.

Benefits

  • Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
  • 401(k) program with up to 2% company matching
  • Equity grant participation
  • Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
  • FlexWellness program ($1,800 annually) to help support your personal health goals
  • Generous budget for home office set up
  • $1,500 annual learning and development stipend
  • 16 weeks of paid parental leave

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