Job Closed
This listing is no longer active.
Empowering a Modern Digital Government.
Segment Marketing Manager
Location
United States
Posted
73 days ago
Salary
$76K - $106K / year
Seniority
Senior
Job Description
Segment Marketing Manager
Granicus
• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales. • Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.
Job Requirements
- 5+ years of business-to-government marketing or business-to-business experience (SaaS preferred).
- Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas.
- Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools.
- Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations.
- Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance.
- Excellent communication and project management skills; operates effectively with lean resources.
Benefits
- Flexible Time Off – Take the time you need to rest, recharge, and live your life.
- Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
- Work From Home Reimbursement – Support a productive home office environment.
- Multiple Health Plan Options – Including a 100% employer-paid plan.
- Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
- Fitness Reimbursement Program – Stay active, your way.
- On-Demand Mental Health Support – Access to Headspace and other wellness tools.
- Paid Parental Leave – For both birthing and non-birthing parents.
- Traditional & Roth 401(k) – With a generous company match.
- Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
- Online Learning Platforms – Fuel your professional development.
- Competitive Salary & Bonuses – Your contributions are valued and rewarded.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
• Define and own the reporting strategy across all marketing data sources • Establish the canonical set of marketing KPIs • Build and maintain a reporting layer that provides consistent metrics • Own the design and implementation of marketing attribution models • Design and maintain executive and operational dashboards • Own the integration and data flow from enrichment and intent platforms • Serve as the primary owner of the marketing Snowflake environment • Build and maintain data pipelines
HubSpot Lifecycle Marketing Specialist
GrowthAssistantWe are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, and take on more responsibilities along the way. Join our team now!
🌟 Now Hiring: HubSpot Lifecycle Marketing Specialist Full-Time | Remote | Long-Term Execution Role Are you a HubSpot expert who thrives on building, testing, and optimizing campaigns that convert? Do you love taking ownership of the full CRM lifecycle — from lead capture to nurture flows, landing pages, and conversion optimization? We’re seeking a HubSpot Lifecycle Marketing Specialist to own the execution side of our marketing automation, turning traffic into booked consultations and highly engaged leads. This is a hands-on, action-oriented role — not strategy-only. 💼 What You’ll Own 1️⃣ HubSpot CRM & Lifecycle Architecture - Own HubSpot as the system of record for contacts, lists, deals, and lifecycle stages - Design and maintain segmentation logic based on behavior, source, and intent - Ensure clean data flow across leads, properties, tags, lists, and stages 2️⃣ Messaging & Automation (Email + SMS) - Build, optimize, and launch: - Welcome and onboarding sequences - Nurture flows for consult bookings - SMS follow-ups and reminders (compliant and effective) - Behavior-triggered messages - Responsibilities include: - Writing compelling, conversion-driven copy - Segmenting audiences for personalized messaging - Continuous testing and optimization for better performance 3️⃣ HubSpot Landing Pages & Conversion Rate Optimization - Build and iterate HubSpot landing pages for paid traffic, offers, and location-specific campaigns - Create interactive quizzes, calculators, and assessments to improve lead quality and segmentation - Run A/B tests on headlines, CTAs, layouts, and offers - Optimize pages mobile-first and track analytics to identify opportunities 4️⃣ HubSpot Forms & Lead Capture - Design high-converting forms and progressive capture flows - Build smart form logic that: - Routes leads to the right lists/workflows - Applies correct tags and properties - Feeds segmentation for automation 5️⃣ Reporting & Optimization - Weekly HubSpot reporting on: - Email performance (opens, clicks, unsubscribes, conversions) - SMS engagement - Landing page and quiz conversion rates - Turn insights into test ideas and optimization plans ✅ Must-Have Experience - Hands-on HubSpot CRM & Marketing Automation expertise - Experience building lifecycle flows, workflows, forms, lists, email & SMS campaigns - Familiarity with Salesforce CRM and HubSpot-Salesforce integrations - Proven HubSpot landing page creation & CRO experience - Comfortable writing copy that converts - Strong follow-through and habit of shipping tests - Portfolio, examples, or screenshots of HubSpot funnels you’ve built 🌟 Who Thrives Here - Operators who love end-to-end campaign execution - Marketers obsessed with clean, accurate data and flawless automation - Problem-solvers who continuously test, iterate, and optimize - Team players who can collaborate while taking ownership ✨ Take full ownership of HubSpot campaigns and help drive measurable growth — apply now to join our team!
• Generate omni-channel campaigns (email, social, digital, etc.) to drive new leads, pipeline, and customers across B2B solutions and services. • Develop and execute strategies for expanding existing clients’ adoption of new products and services to, by creating value propositions, product briefs and sales support materials for our products, solutions and services based on target customers and user personas. • Work closely with Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption and utilization of existing products and services. • Support the Sales team with appropriate messaging, positioning and sales tools including white papers, keynotes, sales sequences, and web pages. • Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap. • Identify speaking and presentation opportunities at tradeshows and work with the Events and Product teams in establishing a strong and effective presence. • Leverage market and competitive data to identify new market opportunities. • Translate data into effective market and intelligence reports and dashboards to measure success of B2B campaigns, optimize key initiatives, and identify gaps in marketing funnel. • Stay current with industry best practices and suggest innovative solutions for intelligence gathering and processing. • Manage logistics for annual healthcare tradeshows to help build the AAPC brand and drive new pipeline. • Mine and manage customer data to drive enterprise sales growth.
• Advance and steward Pager Health’s visual brand identity across marketing and sales channels, ensuring consistency and alignment with our evolving market position. • Create high-impact visual narratives for digital marketing, executive presentations, sales enablement materials, social media, thought leadership, video/motion, and web. • Partner with Marketing and Sales to refine messaging and architect persuasive presentation stories for buyers and RFP responses. • Translate complex and data-heavy healthcare and AI concepts into clear, compelling visuals, including charts, diagrams, frameworks, and infographics. • Develop scalable templates, visual systems, and storytelling frameworks that improve speed, quality, and consistency across teams. • Own management of the design and media library, maintaining quality control and version integrity. • Support Growth and executive leadership with polished, data-driven presentations for internal strategy and external stakeholder engagement. • Introduce modern design approaches and leverage emerging tools, including AI-enabled software, to increase efficiency and creative impact.
