• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales. • Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales. • Own performance reporting from inquiry through bookings including win rates, “cost per” metrics, and stage conversion. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

• Define and own the reporting strategy across all marketing data sources • Establish the canonical set of marketing KPIs • Build and maintain a reporting layer that provides consistent metrics • Own the design and implementation of marketing attribution models • Design and maintain executive and operational dashboards • Own the integration and data flow from enrichment and intent platforms • Serve as the primary owner of the marketing Snowflake environment • Build and maintain data pipelines

🌟 Now Hiring: HubSpot Lifecycle Marketing Specialist Full-Time | Remote | Long-Term Execution Role Are you a HubSpot expert who thrives on building, testing, and optimizing campaigns that convert? Do you love taking ownership of the full CRM lifecycle — from lead capture to nurture flows, landing pages, and conversion optimization? We’re seeking a HubSpot Lifecycle Marketing Specialist to own the execution side of our marketing automation, turning traffic into booked consultations and highly engaged leads. This is a hands-on, action-oriented role — not strategy-only. 💼 What You’ll Own 1️⃣ HubSpot CRM & Lifecycle Architecture - Own HubSpot as the system of record for contacts, lists, deals, and lifecycle stages - Design and maintain segmentation logic based on behavior, source, and intent - Ensure clean data flow across leads, properties, tags, lists, and stages 2️⃣ Messaging & Automation (Email + SMS) - Build, optimize, and launch: - Welcome and onboarding sequences - Nurture flows for consult bookings - SMS follow-ups and reminders (compliant and effective) - Behavior-triggered messages - Responsibilities include: - Writing compelling, conversion-driven copy - Segmenting audiences for personalized messaging - Continuous testing and optimization for better performance 3️⃣ HubSpot Landing Pages & Conversion Rate Optimization - Build and iterate HubSpot landing pages for paid traffic, offers, and location-specific campaigns - Create interactive quizzes, calculators, and assessments to improve lead quality and segmentation - Run A/B tests on headlines, CTAs, layouts, and offers - Optimize pages mobile-first and track analytics to identify opportunities 4️⃣ HubSpot Forms & Lead Capture - Design high-converting forms and progressive capture flows - Build smart form logic that: - Routes leads to the right lists/workflows - Applies correct tags and properties - Feeds segmentation for automation 5️⃣ Reporting & Optimization - Weekly HubSpot reporting on: - Email performance (opens, clicks, unsubscribes, conversions) - SMS engagement - Landing page and quiz conversion rates - Turn insights into test ideas and optimization plans ✅ Must-Have Experience - Hands-on HubSpot CRM & Marketing Automation expertise - Experience building lifecycle flows, workflows, forms, lists, email & SMS campaigns - Familiarity with Salesforce CRM and HubSpot-Salesforce integrations - Proven HubSpot landing page creation & CRO experience - Comfortable writing copy that converts - Strong follow-through and habit of shipping tests - Portfolio, examples, or screenshots of HubSpot funnels you’ve built 🌟 Who Thrives Here - Operators who love end-to-end campaign execution - Marketers obsessed with clean, accurate data and flawless automation - Problem-solvers who continuously test, iterate, and optimize - Team players who can collaborate while taking ownership ✨ Take full ownership of HubSpot campaigns and help drive measurable growth — apply now to join our team!