• Work hands-on to implement, test, and scale marketing initiatives. • Contribute to shaping the future of the marketing function as the company grows. • Own and execute our digital marketing strategy, ensuring alignment with business goals. • Launch and manage multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) to drive pipeline growth. • Optimize website performance, SEO, and conversion funnels to improve lead quality. • Identify and test new acquisition channels for customer reach. • Develop and execute demand generation strategies, including ABM, email campaigns, and lead nurturing. • Track key metrics (CAC, LTV, ROAS, conversion rates) to optimize performance. • Utilize A/B testing and analytics to refine marketing tactics. • Plan and execute online and offline events (webinars, conferences, meetups) to boost engagement and lead generation. • Build and manage a strong community strategy, fostering relationships with customers and industry influencers. • Develop customer advocacy programs, leveraging testimonials and case studies. • Develop marketing collaterals (decks, case studies, landing pages) to support Sales. • Conduct competitive analysis and refine product messaging. • Align closely with Sales and Product teams on go-to-market strategies.

- **Own the master promotions calendar** across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don’t collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you’re the one who knows where everything stands. - **Manage and grow Scalable's email list** (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool. - **Write and deploy conversion copy** for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert. - **Architect and optimize the full conversion funnel** from traffic source through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage. - **Own paid media strategy** in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget. - **Direct the Revenue Operations Manager** on funnel builds, landing page architecture, and automation logic — providing copy and strategy so they can execute efficiently. - **Align with the Senior Content Strategist** on conversion messaging, ensuring organic content and paid acquisition tell a consistent story. - **Report on key marketing performance metrics** in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions. - **Use HubSpot's lead scoring system** to track, qualify, and improve lead quality through the MQL pipeline.

• Identifying and analyzing growth opportunities across user acquisition, retention, and engagement channels. • Developing, executing, and iterating on growth experiments to optimize performance and scale Grass. • Helping design and launching ambassador programs to expand reach and engage new audiences through grassroots initiatives. • Building relationships with influencers, creators, and niche communities to amplify brand visibility and drive adoption. • Coordinating influencer campaigns, including outreach, content planning, and performance analysis. • Tracking and analyzing KPIs to measure success and inform decisions. • Staying up to date with industry trends and best practices to inform growth strategies.

Role Description We are looking for a visionary strategist to bridge the gap between our Home Loans products and the modern consumer. You will be the architect of our social selling engine, empowering our Loan Originators to become digital influencers while elevating our institutional brand at major industry events. This is not a "behind-the-scenes" role; you are a brand ambassador who uses data-driven market insights to build consumer confidence and drive loan volume. Key Responsibilities - Social Selling Leadership: Design and lead the overarching social selling strategy for the Home Lending division to increase lead generation and referral partnerships. - Loan Originator Branding: Consult directly with Loan Originators to build their personal brands, optimize their social presence (LinkedIn, Instagram, etc.), and ensure their digital footprint aligns with bank compliance and brand standards. - Omnichannel Presence: Develop the strategy for Home Loans’ physical and digital presence, including high-impact conference activations and proprietary hosted brand events. - Growth Strategy & Education: Execute campaigns aimed at building brand awareness and "Consumer Confidence"—translating complex mortgage concepts into digestible, educational content that empowers first-time and seasoned homebuyers. - Market Intelligence: Conduct deep-dive market research and competitor analysis to identify target demographics and emerging market trends, ensuring our sales strategy remains ahead of the curve. - Brand Ambassadorship: Serve as a Subject Matter Expert (SME) and the "face" of the Home Loans brand in public forums and internal stakeholder meetings. Qualifications - 5+ years in Marketing, Sales Enablement, or Brand Strategy (preferably within Financial Services or Real Estate). - Deep understanding of social media algorithms, CRM integration, and digital marketing analytics. - A proactive professional who can translate complex market data into compelling narratives that resonate with modern homebuyers. - Proven ability to consult with and mentor high-performing sales professionals, helping them translate their expertise into a credible and compliant digital brand. - Comfortable using market research and consumer insights to drive decision-making and pivot strategies in a fluctuating interest-rate environment. - Exceptional public speaking and executive-level writing skills, with the ability to navigate the nuances of a highly regulated financial environment. - Adept at working across Sales, Marketing, and Compliance teams to ensure brand consistency and regulatory adherence. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!