Job title: Associate, Programmatic Location: New York, NY (Remote) Position Overview The Associate, Programmatic is responsible for supporting the execution, optimization, and analysis of programmatic marketing campaigns across a range of platforms and channels, including buying, contextual networks, and CTV/OTT, video, and audio environments. This role requires a detail-oriented and analytical individual who can contribute to campaign delivery while continuously developing programmatic and biddable media expertise. The position involves assisting with campaign performance analysis, suggesting optimization strategies, and supporting reporting on ongoing campaign progress. The Associate will work closely with programmatic supervisors and cross-functional teams to ensure campaigns are executed accurately, optimized effectively, and requires working during U.S. East Coast (Eastern Time) business hours to support the Director of Programmatic Media. Key Responsibilities: - Campaign Setup & Execution: Supporting setup and execution of programmatic campaigns across multiple platforms and channels. This includes preparing trafficking tags, configuring audiences, setting targeting parameters, and conducting quality assurance checks before and during campaign launches. - Campaign Monitoring & Optimization: Continuously monitoring campaign performance, tracking key performance indicators (KPIs), and identifying optimization opportunities. Supporting the implementation of optimization strategies to improve delivery, efficiency, and overall campaign effectiveness. - Ongoing Campaign Analysis & Insights: Assisting in analyzing campaign data to identify trends, performance drivers, and areas for improvement. Contribute to actionable insights and recommendations that support campaign and client goals. - Tools and Platforms: Working with programmatic platforms (DSPs) and analytics/reporting tools (e.g., Excel, Google Sheets, Tableau) to support campaign execution and performance tracking. - Campaign Reporting Support: Assisting in the preparation and creation of reports on the ongoing progress and performance of campaigns, providing data, insights, and updates to senior team members and clients. Ensuring accuracy and clarity of data presented to internal stakeholders and clients. Qualifications & Skills - 1–2+ years of experience in programmatic media, digital marketing, or a related field - Understanding of programmatic buying and digital media channels - Understanding of metrics and analytical thinking to make data-driven decisions in campaign management - Strong attention to detail and organization - Strong communication and collaboration skills - Eagerness to learn and grow within the programmatic and biddable media space - Ability to manage multiple tasks and meet deadlines in a fast-paced environment - Proficiency in Excel or Google Sheets; experience with data visualization tools such as Tableau, is highly valued - Prior experience with PulsePoint, Deep Intent, The Trade Desk, DV360 DSP is highly valued - Familiarity with healthcare data providers (Swoop, Symphony, Crossix, IQVIA, Branch Lab) is highly valued - While not required, experience with other biddable media (i.e., Paid Search and Paid Social) is highly valued  Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.   Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.   If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.   Equal Employment Opportunity Statement  Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.

• Provide vital production support for the account team • Running and formatting performance reports • Implementing account tasks and optimizations • Building and uploading campaigns • Participating in internal syncs, client meetings, and presentations

• Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms • Drive full-funnel campaigns — from awareness to conversion to retargeting — with a clear focus on pipeline impact • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and acquisition efficiency • Run structured A/B tests across creative, audiences, and landing pages to continuously improve performance • Analyze campaign performance and attribution data to identify trends, gaps, and opportunities • Translate data into action — making smart, fast adjustments that improve results • Partner closely with demand gen, web, and campaigns teams to improve conversion rates and campaign alignment • Support ABX strategies using platforms like 6sense to target and move high-value accounts through the funnel • Help ensure messaging, targeting, and execution align with ICPs, buyer stages, and revenue goals

• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Ensure campaigns are executed with rigor, consistency, and compliance with internal processes. • Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.