Underscore Marketing

• Develop and execute SEO strategies across technical, on-page, and content optimization. • Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments. • Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries). • Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.). • Structure content for featured snippets, entity recognition, and semantic relevance. • Partner with internal teams and clients to align outputs with answer-based discovery models. • Build and/or utilize AI agents and tools to streamline: • Keyword research and clustering • SEO audits and issue identification • Reporting and performance analysis • Develop scalable workflows that improve efficiency and consistency across accounts • Perform site audits, identify technical issues, and provide actionable recommendations • Work with developers to implement fixes related to indexing, crawling, site speed, and structured data • Create clear, actionable reporting that ties SEO performance to business outcomes • Translate complex SEO and AI trends into client-friendly insights and recommendations

• Perform extensive SQL-based data transformations, integrating data from multiple internal and external sources (e.g., claims, media, CRM, EHR-derived datasets). • Define, validate, and govern metrics aligned to pharmaceutical business questions (e.g., brand performance, HCP engagement, patient journeys). • Apply statistical reasoning to analyze trends, identify drivers of performance, and ensure analytical rigor in insights and recommendations. • Maintain and iterate on analytical datasets and workflows as new data is ingested. • Conduct thorough exploratory data analysis (EDA) to uncover patterns, anomalies, and opportunities within complex healthcare datasets. • Interpret and translate analytical findings into clear business insights, tailored for stakeholders across marketing, analytics, strategy, and leadership teams. • Manually scrub, structure, and normalize data as needed to ensure data quality and analytical readiness, particularly for deep-dive analyses. • Prepare datasets to support advanced analytics, including exploratory and explanatory machine learning techniques, ensuring accuracy, consistency, and scalability. • Develop data visualizations and dashboards that clearly communicate insights and support decision-making. • Collaborate cross-functionally with data science, technology, media, strategy, and client-facing teams to align analyses with business needs. • Document methodologies, assumptions, and data limitations to support transparency and reproducibility.

• The full-time remote Supervisor, Learning & Development + People is responsible for designing, building, and delivering programs that develop employee capability, strengthen culture, and enhance the employee experience. • This is a hands-on builder role, requiring end-to-end ownership of content development and facilitation across all learning, leadership, and internal programming needs. • This individual translates business priorities into structured training programs, engaging workshops, and high-impact employee experiences. • While this role includes ownership of internal events, it is not an events coordination role — success is defined by the quality of content, strength of facilitation, and impact of programming. • Design and build all L&D content from scratch, including training decks, facilitator guides, exercises, and toolkits. • Lead and facilitate all learning sessions, including workshops, trainings, and interactive programs. • Partner with leadership to identify capability gaps and translate them into structured programming. • Continuously refine programs based on feedback, engagement, and business needs.

• The IT Operations Manager acts as the execution engine for enterprise technology, translating strategy into action. • This role serves as the critical bridge between leadership, internal teams, and external IT partners, ensuring that technology initiatives are delivered reliably and consistently, aligned with business priorities. • Own day-to-day coordination of IT initiatives and roadmap execution. • Ensure all technology work is delivered with clear ownership, defined timelines, and measurable outcomes across internal teams and vendors. • Proactively surface and resolve delivery blockers, eliminating delays and maintaining forward momentum across all initiatives. • Support enterprise capabilities across IT & Security tools, Microsoft environment, and system integrations.

• Design and maintain end-to-end workflows that span multiple departments • Define required handoffs, inputs, approvals, and artifacts at each stage • Clarify ownership and accountability at transition points between teams • Reduce ambiguity, rework, and dropped deliverables caused by unclear handoffs • Continuously improve workflows as strategy, services, or scale evolves • Own the strategy, configuration, and evolution of Wrike as an operational system • Translate workflow design and policy decisions into system behavior • Ensure systems produce reliable, usable data • Identify high-friction, high-volume operational activities suitable for automation • Implement AI and automation to reduce manual effort, improve consistency, and increase speed • Measure adoption and impact, not just deployment • Own the SOP operating model for the organization • Define what qualifies as an SOP versus guidelines or job aids • Maintain a single, trusted repository with version control and archival • Ensure SOPs reflect how work actually happens in systems and workflows • Design and execute change plans for workflow, system, and policy changes

• The Director, Client Finance is a strategic leadership position tasked with ensuring financial integrity, operational governance, and strong economic performance throughout the entire client lifecycle. • Collaborates closely with Client Services, Finance, Delivery, and Leadership teams to create scalable financial operating models that foster profitable growth and enable informed business decisions. • Responsible for monitoring, analyzing, and optimizing client financial outcomes including tracking revenue, margins, and profitability. • Serves as the organization’s financial and commercial strategist for client operations — translating delivery realities, staffing dynamics, and client economics into actionable insights and decision support.

• The Director of Project Management is accountable for the successful rollout of internal structure and processes across Underscore Marketing. • This role includes developing comprehensive training materials and leading an end‑to‑end organizational rollout plan. • The Director will partner closely with Business Unit leadership teams to drive change management and communications, ensuring organizational readiness and seamless integration. • Own Underscore’s Project Management strategy and delivery standards, ensuring portfolio level alignment with business priorities, measurable benchmarks and its success. • Provide executive oversight across brands within their portfolio that includes monitoring and balancing scopes, budgets, timelines, MLR requirement, while developing high-performing teams and driving a culture of accountability, collaboration, continuous improvement and success. • Set clear standards for delivery excellence, including governance, risk management, escalation paths, and decision-making frameworks. • Define, standardize, and continuously improve Project Management frameworks, tools, and workflows across the organization. • Establish governance models, reporting standards, and status cadences for internal and client stakeholders. • Partner with Finance and Client Service leadership on estimating/scoping, SOW development, forecasting, reconciliation and resource planning. • Own end-to-end delivery across multiple pharmaceutical accounts, maintaining alignment to defined scopes, schedules, budgets, and quality. • Direct complex, multi‑workstream programs from planning through launch, ensuring compliance with regulatory, legal, and internal requirements and adherence to Underscore processes. • Proactively identify delivery risks and lead mitigation strategies to maintain momentum and quality. • Lead internal system and process rollouts, including development of training materials and execution of full plan rollout.

• Managing media projects across multiple brands with training and oversight from managers • Must be self-motivated, detail oriented and possess a drive to learn all about media project types and processes • Understands the team’s needs and positions them for successful project execution • Recognizes project interdependence and efficiently shares relevant inputs and information across projects as needed

• Lead account strategy across a portfolio of key and/or complex accounts to drive profitable growth and retention • Identify and execute opportunities for organic growth, including upselling and cross-selling services • Oversee account planning, forecasting, and performance tracking to ensure financial health and resource optimization • Build and maintain senior-level client relationships, serving as a trusted advisor • Anticipate client needs and deliver proactive, insight-driven recommendations • Ensure consistent delivery of high-quality work that drives measurable client outcomes and satisfaction • Partner with internal teams (e.g., media, strategy, operations) to ensure seamless execution and alignment • Contribute to new business efforts including research, strategy development, and pitch support.

• Monitor, manage, report, and support planning for paid search programs • Ensure flawless execution and reporting that aligns with campaign goals and objectives • Accurately execute programs while closely monitoring campaigns • Deliver reporting that accomplishes client’s goals and objectives