• Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms • Drive full-funnel campaigns — from awareness to conversion to retargeting — with a clear focus on pipeline impact • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and acquisition efficiency • Run structured A/B tests across creative, audiences, and landing pages to continuously improve performance • Analyze campaign performance and attribution data to identify trends, gaps, and opportunities • Translate data into action — making smart, fast adjustments that improve results • Partner closely with demand gen, web, and campaigns teams to improve conversion rates and campaign alignment • Support ABX strategies using platforms like 6sense to target and move high-value accounts through the funnel • Help ensure messaging, targeting, and execution align with ICPs, buyer stages, and revenue goals

• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Ensure campaigns are executed with rigor, consistency, and compliance with internal processes. • Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

• Execute and manage digital campaigns across Google PPC, LinkedIn, retargeting, display advertising, and email marketing • Own campaign setup and execution across platforms including Google Ads, LinkedIn Campaign Manager, ZoomInfo, AdRoll, Meta, and Reddit • Manage paid search performance, including keyword strategy, bid optimization, budget pacing, negative keywords, and performance monitoring • Continuously optimize campaigns based on performance data, identifying opportunities to improve conversion rates, cost efficiency, and pipeline impact • Build, test, and deploy email campaigns and nurture programs within Pardot and Salesforce • Ensure campaigns are aligned to target audiences, messaging, and overall marketing strategy • Maintain accurate Salesforce campaign structure, including naming conventions, campaign hierarchy, member statuses, and reporting alignment • Ensure proper UTM tracking, attribution, conversion tracking, and platform integrations are in place • Perform detailed QA across campaigns, including ads, emails, landing pages, forms, targeting, and workflows prior to launch • Ensure accuracy and consistency across all campaign components • Monitor campaign performance and develop reporting that provides clear insights into effectiveness, pipeline contribution, and areas for improvement • Provide recommendations based on data to improve performance and scalability • Partner with Marketing, Sales, and Revenue teams to ensure alignment between campaigns, pipeline goals, and business priorities