• Serve as the primary point-of-contact for major SLED accounts • Maintain high-level executive relationships • Sell F5’s products and services • Identify and qualify business opportunities • Prepare proposals and presentations • Lead negotiations and close sales • Manage key partner relationships • Stay current on industry trends • Understand customer business needs • Research and develop lists of potential customers • Define market strategies and goals • Lead account strategy and coordinate with sales support teams • Ensure accurate sales forecasting

• Develop and maintain strong, long-term client relationships and trust. • Provide high-quality, valuable strategic consulting services on each and every client account by thinking critically, asking thoughtful questions, and providing constant strategic recommendations. • Organize specialty teams to conduct discovery for strategic understanding of clients’ audiences, market, competitors, goals, and branding, complete diagnostic and assessments, develop and execute strategic marketing plans, and brainstorm creative campaign concepts. • Oversee project timelines, budgets, and deliverables by coordinating with internal teams to ensure on-time, high-quality execution. • Analyze campaign performance, gather data, and apply insights to optimize strategies, meeting quarterly KPIs and profitability goals. • Facilitate clear, compelling communication in client meetings, emails, and presentations. • Address client challenges and internal process improvements swiftly and effectively, ensuring smooth project flow and resolution of any issues. • Identify opportunities for improvement and/or account growth to support the company's goals and guarantee a profitable client partnership.

• Identify and prioritize target K-12 schools and districts with music programs, leveraging market research and industry insights • Work closely with the Business Development Team to develop sales pipeline from prospective new accounts • Make outbound calls, conduct product demos, and make proactive visits to pre-selected strategic target customers resulting in increased sales • Initiate and maintain contact with prospects through in-person engagements, phone calls, emails, meetings, and other communication channels • Educate prospects on our products, services, and the specific benefits • Handle objections and identify opportunities to demonstrate value to prospects • Manage the full sales cycle from lead generating and cold prospecting efforts, to managing and staying on top of your pipeline to deal negotiations and close • Meet or exceed monthly, quarterly, and annual sales quotas and targets • Provide clear and accurate visibility into pipeline performance resulting in increased accuracy of revenue forecasts • Develop and maintain strong product knowledge, proactively learning new features, and product updates translating changes to value propositions and refining talk tracks • Gather and take feedback from prospects internally, advocating for changes that reflect the needs of our customers and prospects • Effectively manage your sales pipeline by keeping detailed records of customer information and interactions, sales activities, and progress toward sales goals in CRM • Seamlessly transition paying customers to Customer Success

• Qualify, manage, and close new B2B customers while owning your sales pipeline. • Conduct discovery calls to understand client needs and guide them through the evaluation process. • Run product demos, Proof of Value, and business case creation to demonstrate ROI. • Negotiate contracts and coordinate handovers with Solution Engineers for smooth onboarding. • Continuously refine sales strategies and leverage AI tools to improve efficiency and results. • Work closely with marketing and leadership to optimize GTM processes and shape scalable sales operations.