• Define and execute the overall marketing strategy for field crop products, ensuring alignment with business goals and revenue targets. • Lead product positioning, branding, and messaging to create strong differentiation in competitive markets. • Develop and implement go-to-market strategies, including product launches, campaigns, and seasonal promotions. • Drive demand generation initiatives through on-ground activations, farmer outreach programs, and channel engagement. • Leverage market research, customer insights, and competitive analysis to identify growth opportunities and refine marketing strategies. • Collaborate closely with sales, product development, and supply chain teams to ensure seamless execution of marketing plans. • Build and manage strategic partnerships with distributors, agri-institutions, and other stakeholders to expand market reach. • Monitor and optimize marketing performance through defined KPIs, ensuring effective utilization of budgets and resources. • Lead digital and offline marketing initiatives, integrating modern tools and platforms to enhance customer engagement. • Mentor and develop a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.

• Manage all post-contract logistics between speakers and clients, including travel, briefing calls, and scheduling (note: no sales involved). • Coordinate complex international travel itineraries: flights, trains, hotels, and transfers. • Liaise directly with speakers, their EAs, and client-side stakeholders to ensure alignment on timing, format, presentations, and expectations. • Act as the calm, professional point of contact for high-profile individuals and executives around the world. • Handle last-minute changes, challenges, and pressure with a solutions-focused mindset. • Keep meticulous records and manage all activities using Zoho CRM and Microsoft Office tools. • Support cross-border communication across time zones with exceptional clarity and diplomacy. • Ensure every event runs smoothly from a logistics and stakeholder perspective.

• Oversee day-to-day support operations of the EP program • Develop and maintain operational support plans for domestic and international executive travel, events, and special assignments • Own forecasting and ensure projected spend stays aligned with approved budget • Track EP needs and costs related to logistics, travel, equipment, and vendors • Support EP personnel through scheduling, resource planning, and training coordination

• Exercises independent judgment within their scope of work to review and resolve workflow issues with accuracy and consistency. • Navigates ambiguity by weighing trade-offs, considering downstream impacts, and aligning actions with team and company objectives. • Defines and executes efficient workflows to ensure listings are created and reviewed within established SLAs. • Strategically divides master inventory files into optimized listings using seller-specific standards and subject matter expertise to maximize recovery and velocity. • Partners with cross-functional teams to design listing strategies that exceed client expectations while balancing efficiency, accuracy, and scalability. • Drives success by identifying and implementing process improvements, adapting to client changes and enhancing tool functionality and efficiency through specialized knowledge in online transactions • Leverages automation tools (e.g., AI, Excel macros) to streamline repetitive steps and increase efficiency. • Tracks and reports listing metrics to drive accountability and continuous improvement. • Supports onboarding of new sellers and locations, ensuring standardized and scalable processes. • Leads ongoing and ad hoc projects in support of clients and internal stakeholders. • Tracks and documents order status between sellers and buyers to ensure timely resolution and minimize disputes. • Monitors account and category performance to recommend competitive pricing strategies for future inventory. • Ensures inventory is properly allocated across sales methods to align with departmental and client objectives. • Reviews aging inventory and adjusts sales method or pricing strategies to meet performance targets.