• Execute and manage digital campaigns across Google PPC, LinkedIn, retargeting, display advertising, and email marketing • Own campaign setup and execution across platforms including Google Ads, LinkedIn Campaign Manager, ZoomInfo, AdRoll, Meta, and Reddit • Manage paid search performance, including keyword strategy, bid optimization, budget pacing, negative keywords, and performance monitoring • Continuously optimize campaigns based on performance data, identifying opportunities to improve conversion rates, cost efficiency, and pipeline impact • Build, test, and deploy email campaigns and nurture programs within Pardot and Salesforce • Ensure campaigns are aligned to target audiences, messaging, and overall marketing strategy • Maintain accurate Salesforce campaign structure, including naming conventions, campaign hierarchy, member statuses, and reporting alignment • Ensure proper UTM tracking, attribution, conversion tracking, and platform integrations are in place • Perform detailed QA across campaigns, including ads, emails, landing pages, forms, targeting, and workflows prior to launch • Ensure accuracy and consistency across all campaign components • Monitor campaign performance and develop reporting that provides clear insights into effectiveness, pipeline contribution, and areas for improvement • Provide recommendations based on data to improve performance and scalability • Partner with Marketing, Sales, and Revenue teams to ensure alignment between campaigns, pipeline goals, and business priorities

• Contributes to the creation and execution of bespoke digital media strategies for clients that drive business value and scale. • Executes effective digital advertising tactics across platforms without oversight • Accurately and efficiently implements new ads, copy, and campaigns • Executes and maintains tracking parameters with precision • Manages complex, multi-channel budget strategies and regular pacing • Develops compelling data backed narratives for clients • Seeks out projects and initiatives that lead to maximum performance impact • Maintains subject matter expertise in core practice areas while striving to expand skillset • Understands basic CRO and creative performance optimization tactics • Contributes to development and implementation of measurement plans

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks • Monitor the pacing of paid media campaigns to ensure no under or over delivery • Report performance metrics to stakeholders, including strategy recommendations to improve performance • Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors • Provide support to internal stakeholders as it relates to relevant paid media requests • Conduct keyword research and ad copy development to support campaign objectives • Collaborate with team members to brainstorm and implement innovative campaign strategies • Stay up-to-date with industry trends and best practices in paid media • Support the Paid Media Director in day-to-day campaign management tasks • Assist with ad hoc projects and additional job duties as assigned by management

• Plan, develop, and implement comprehensive paid media strategies exclusively focused on Paid Search to increase brand visibility and drive new user acquisition and leads via paid media campaigns. • Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace. • Obsession with the paid search advertising action, bid system, and market dynamics to best convert customers at the lowest possible cost for the brand. • Keen to develop innovative paid search strategies that blend traditional search, YouTube, and emerging AI search. • Conduct competitive research to ensure success in the ad space and new acquisition audience targeting. • Manage between 6-10 Paid Media accounts (including but not limited to: Google, YouTube, Bing, and the emerging AI sSearch Platforms (Koah, Kontext) on behalf of Darkroom clients, with aggregate monthly spends ranging between $20,000 - $3M. • Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution. • Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM. • Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel. • Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily). • Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections. • Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results. • Understand full-funnel marketing strategies to ensure new customer acquisition is healthy within the broader e-commerce equation. • Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy. • Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.