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EverService Holdings, LLC logo
EverService Holdings, LLC

700 Employees - Business Solutions that Power Growth

Paid Media Strategist

Performance MarketingPerformance MarketingFull TimeRemoteMid LevelTeam 501-1,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

77 days ago

Salary

$60K - $70K / year

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

Paid Media Strategist

EverService Holdings, LLC

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks • Monitor the pacing of paid media campaigns to ensure no under or over delivery • Report performance metrics to stakeholders, including strategy recommendations to improve performance • Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors • Provide support to internal stakeholders as it relates to relevant paid media requests • Conduct keyword research and ad copy development to support campaign objectives • Collaborate with team members to brainstorm and implement innovative campaign strategies • Stay up-to-date with industry trends and best practices in paid media • Support the Paid Media Director in day-to-day campaign management tasks • Assist with ad hoc projects and additional job duties as assigned by management

Job Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
  • 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, display, social, video, etc.) tailored to legal industry
  • Deep understanding of lead generation funnels and conversion optimization within the legal digital marketing space
  • Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
  • Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)
  • Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
  • Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams
  • Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
  • Strong analytical skills with the ability to interpret data and derive actionable insights
  • Excellent written and verbal communication skills
  • Detail-oriented with strong organizational abilities
  • Ability to multitask and manage multiple projects simultaneously
  • Team player with a positive attitude and willingness to learn and grow

Benefits

  • Remote-First Environment
  • Medical, Dental, & Vision Insurance
  • Company 401(k) Matching
  • Monthly Phone & Data Stipend
  • Paid Vacation & Sick Time Off

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