• Conduct comprehensive Federal Capture market research by reviewing solicitation opportunities posted on authoritative government websites such as SAM.gov, GSA MAS, and other relevant government procurement portals. • Gather intelligence on upcoming procurements, contract vehicles, and agency priorities to inform strategic capture planning and proposal development efforts. • Collaborate with cross-functional teams, including marketing, and subject matter experts, to develop winning proposals and capture plans. • Consistently conduct daily/weekly/monthly primary actions (calls, emails, meetings, etc.) with customers to generate leads, qualify leads, submit proposals, and win opportunities. • Conduct customer calls and meetings to understand client requirements, provide product demonstrations, and discuss potential solutions. • Prepare and deliver compelling sales presentations, tailored to the needs and interests of clients, to showcase Rise8's value proposition and capabilities. • Utilize Customer Relationship Management (CRM) platforms such as HubSpot to manage lead generation, prospect engagement, and customer relationship activities • Collaborate with partners to develop mutually beneficial teaming agreements, joint venture arrangements, or subcontracting relationships to enhance our competitive position and capabilities. • Write and edit proposal content, including executive summaries, solution descriptions, technical approaches, and past performance references. • Navigate and interpret government solicitations, requests for proposals (RFPs), and contract vehicles to identify requirements, evaluation criteria, and compliance considerations. • Communicate regularly with internal stakeholders, including sales, marketing, delivery, and operations teams to provide updates, recommendations, and to coordinate alignment on growth initiatives. • Maintain documentation of market research findings, competitive analyses, proposal development activities, and contract administration processes. • Proactively identify opportunities for process improvement, automation, and efficiency gains within the growth management function.

• Work hands-on to implement, test, and scale marketing initiatives. • Contribute to shaping the future of the marketing function as the company grows. • Own and execute our digital marketing strategy, ensuring alignment with business goals. • Launch and manage multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) to drive pipeline growth. • Optimize website performance, SEO, and conversion funnels to improve lead quality. • Identify and test new acquisition channels for customer reach. • Develop and execute demand generation strategies, including ABM, email campaigns, and lead nurturing. • Track key metrics (CAC, LTV, ROAS, conversion rates) to optimize performance. • Utilize A/B testing and analytics to refine marketing tactics. • Plan and execute online and offline events (webinars, conferences, meetups) to boost engagement and lead generation. • Build and manage a strong community strategy, fostering relationships with customers and industry influencers. • Develop customer advocacy programs, leveraging testimonials and case studies. • Develop marketing collaterals (decks, case studies, landing pages) to support Sales. • Conduct competitive analysis and refine product messaging. • Align closely with Sales and Product teams on go-to-market strategies.

- **Own the master promotions calendar** across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don’t collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you’re the one who knows where everything stands. - **Manage and grow Scalable's email list** (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool. - **Write and deploy conversion copy** for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert. - **Architect and optimize the full conversion funnel** from traffic source through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage. - **Own paid media strategy** in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget. - **Direct the Revenue Operations Manager** on funnel builds, landing page architecture, and automation logic — providing copy and strategy so they can execute efficiently. - **Align with the Senior Content Strategist** on conversion messaging, ensuring organic content and paid acquisition tell a consistent story. - **Report on key marketing performance metrics** in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions. - **Use HubSpot's lead scoring system** to track, qualify, and improve lead quality through the MQL pipeline.

• Identifying and analyzing growth opportunities across user acquisition, retention, and engagement channels. • Developing, executing, and iterating on growth experiments to optimize performance and scale Grass. • Helping design and launching ambassador programs to expand reach and engage new audiences through grassroots initiatives. • Building relationships with influencers, creators, and niche communities to amplify brand visibility and drive adoption. • Coordinating influencer campaigns, including outreach, content planning, and performance analysis. • Tracking and analyzing KPIs to measure success and inform decisions. • Staying up to date with industry trends and best practices to inform growth strategies.