• Own components of financial reporting, including working with external partners • Handle invoice reconciliations, communicating with networks on credit requests and managing invoice discrepancies with the accounting team. • Establish and maintain processes across the team, and work to improve efficiency • Work closely with the 3rd Party Partnerships team on ad hoc projects including leadership updates, product releases, partnership launches, and other initiatives

• Own day-to-day administration and optimization of **HubSpot Marketing**, including campaign setup, workflows, lifecycle stages, lead capture, and automation QA and reporting. • Own Demandbase operations and activation in partnership with Demand Gen Managers (account targeting, audiences, intent signals, integrations, and performance reporting) • Own marketing-related configuration and usage of **Salesforce** (campaign architecture, reporting objects, funnel fields, and data alignment), in partnership with a Salesforce Administrator • Partner with Salesforce Administration to ensure Salesforce and HubSpot alignment (field mapping, sync logic, lead/contact/account governance, and routing rules) • Define and document marketing operations processes (campaign intake, SLAs, launch checklists, tagging standards, and QA). • Serve as the final line of defense for marketing data quality and performance reporting. • Collaborate closely with the Demand Gen Managers to ensure every campaign is properly tagged, tracked, and measurable (campaign architecture, UTM governance, attribution readiness) • Own lead management operational workflows: lead scoring, routing, enrichment, lifecycle stage progression, and nurture entry criteria • Maintain data integrity across systems (dedupe, normalization, segmentation readiness, and reporting accuracy) • Serve as the “last line of defense” on campaign tracking so we don’t celebrate vanity metrics or chase ghosts in reports • Participate in Marketing QBRs and deliver weekly, monthly, quarterly, and annual performance reporting across funnel and channel metrics (MQLs, SQLs, pipeline, conversion rates, velocity, CAC signals where possible) • Build dashboards and insight packs that tell the story behind the numbers, what happened, why it happened, what we’re changing next • Provide ad hoc analysis to support GTM priorities (program ROI, client and account engagement, intent-to-pipeline correlation) • Partner with Marketing leadership to define and evolve KPI definitions and performance targets as GTM matures • Review Salesforce pipeline hygiene, including stage progression discipline and data consistency • Identify pipeline risks such as stalled deals, poor stage hygiene, weak conversion points, or inflated pipeline • Surface findings and recommendations to Head of Rev Ops; advise on corrective actions • Ensure clean handoffs and shared visibility from Marketing through SDR and Sales • Act as the operational backbone for Demand Generation, Product Marketing, and Digital Marketing teams with operational execution, measurement, and experimentation frameworks • Partner with Head of Rev Ops to ensure shared understanding of funnel and pipeline performance. • Influence execution quality through data and insight. • Help standardize GTM workflows and tools to drive consistency cross-functionally at StarCompliance

• Own the end-to-end social media operations workflow: planning, intake, briefs, production coordination, approvals, scheduling, publishing, and post-campaign reporting. • Build and manage a monthly/weekly content calendar across priority platforms (e.g., LinkedIn, X, Instagram, TikTok/Snapchat as needed). • Coordinate with Creative/Design, Content, Product Marketing, PR, and Growth to ensure every post aligns with messaging, brand guidelines, and deadlines. • Prepare clear creative briefs (objective, audience, message, format, CTA, deadline) and ensure assets are delivered on time. • Manage the approval process (internal stakeholders) and maintain version control for copy and creative. • Execute publishing via social media management tools, ensuring correct UTM tracking, tagging, and compliance with brand/legal guidelines. • Monitor daily performance and provide weekly/monthly insights: engagement, reach, CTR, follower growth, top content themes, and recommendations. • Support major launches and moments (product releases, partnerships, PR announcements, events) with real-time coordination and fast turnaround. • Maintain operational dashboards and documentation (checklists, timelines) to improve speed and consistency. • Coordinate with community/customer teams to route inquiries, comments, and escalation items when needed.

• Run marketing execution end-to-end • Keep marketing moving by managing timelines, dependencies, and day-to-day execution • Lead the internal Marketing team • Oversee execution across a broad, hands-on channel mix • Own funnel visibility, reporting, and continuous optimization • Act as the day-to-day operational partner to an external marketing agency