• Drive member growth through member communication and engagement, performance marketing, partnerships, and continuous experimentation, with a clear focus on profitably growing membership and services revenues. • Own the member lifecycle (CRM), shaping how we communicate, from first touch through long-term engagement, improving conversion, retention, and overall member experience. • Oversee brand and content across all channels, ensuring a consistent, high-quality, and recognisable presence, aligned with our premium positioning. • Connect all marketing activities — CRM, content, performance, and PR — into one coherent system, while remaining hands-on where needed. • Reshape how we think about marketing, with experience in and passion for transformation with new tools and processes, and excited to spearhead the impact that AI can bring when used strategically.

• Content strategy and planning • Support the development and execution of the content marketing strategy aligned to overall business goals, target audiences, and product priorities. • Work closely with the Brand, Product Marketing, Growth, Channel and Field marketing teams to understand key messages and execution plans and then translate them into high impact content. • Contribute to editorial planning across campaigns, channels, and formats. • Create high-quality, engaging, and on-brand content, including: • Blogs, articles, and thought leadership pieces • Case studies, whitepapers, and eBooks • Website and landing page copy • Email content • Social media content • Scripts for short‑form video • Tailor content to support specific business objectives such as growth, product launches, customer acquisition, and retention. • Ensure all content reflects our brand tone of voice and messaging frameworks. • Work with the Creative Services and Web teams on design, formatting, and web optimization • Monitor content performance metrics and provide insights to improve effectiveness across channels • Identify how to amplify an anchor content asset across multiple formats and execution platforms • Manage content calendars, publishing schedules, and workflows • Maintain content repositories and ensure content is up‑to‑date and consistent across touchpoints • Oversee proofreading, editing, and quality control to ensure high standards • Special Conditions: This is a remote role within a global, dispersed team; International and national travel may be required on occasion; Work at non-standard hours may be required on occasion

• Developing the marketing, branding, and positioning strategy for the company in line with company objectives. • Coordinating marketing campaigns with sales activities. • Overseeing the company’s marketing budget. • Creation and publication of all marketing material in line with marketing plans. • Manage and improve lead generation campaigns, measuring results. • Monitor and report on the effectiveness of marketing communications. • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. • Create a marketing strategy from scratch that positions KAMS as the market leader in property management. • Inbound Marketing ROI. • Create a strategy to have loyalty to customers. • Prepare department budget and report on budget on a monthly basis • Ensure that the budget is utilized as effectively as possible without exceeding the agreed limit. • Plan and submit ideas to improve revenues from existing contracts.

• Run demand generation, growth marketing, brand marketing, customer marketing, product marketing, and field marketing • Use OKRs to align team priorities • Collaborate with sales, product, design & eng teams • Measure adoption of PQLs and develop innovative marketing campaigns