• Translate product vision into differentiated market positioning by defining clear messaging, positioning, and value propositions that strengthen brand equity and competitive advantage • Lead customer-backed commercialization and GTM execution, driving launch excellence across product, sales, marketing, and support to accelerate adoption and revenue • Continuously optimize GTM performance using market feedback, win/loss insights, and funnel data to improve sales enablement, demand generation, and execution effectiveness • Synthesize buyer, customer, and competitive intelligence into actionable insights, owning the end-to-end product content strategy across the customer journey and partnering with Commercial and Field Marketing to power campaigns and equip commercial teams.

• Develop and execute go-to-market and adoption strategies, ensuring strong positioning and growth. • Monitor performance, identify key trends, and adjust strategies through data-driven insights and regular reporting. • Identify emerging technical trends and use cases to pivot strategies based on real-time data and market shifts. • Identify new acquisition channels and test them to scale growth using real-time performance metrics. • Lead cross-functional initiatives with product, growth, and organic teams to align on initiatives and accelerate adoption in selected markets, testing and optimizing strategies accordingly. • Define the scope of marketing initiatives, including timelines, progress updates, deliverables, and expected impact. • Act proactively with a hands-on, "can-do" attitude to drive adoption and achieve growth targets.

• Serve as the go-to product marketing expert for our AI offerings and strategy within the organization. • Maintain deep knowledge of the Neo4j AI product portfolio and roadmap to ensure messaging is credible, differentiated, and aligned with decision-makers' and developers' needs. • Translate technical concepts (GenAI, vector search, GraphRAG, context graphs) into strategic stories and content that resonate with decision-making personas. • Support marketing campaigns that guide decision-makers and developers through the buyer journey. • Build and deliver sales enablement content designed for decision-maker and developer conversations. • Collaborate with the AR/PR team to maintain a positive image in the press and secure favorable analyst reviews. • Identify opportunities for product improvement through feedback from customers, field teams, partners, and industry interactions.

• Lead product marketing for Cloudinary’s Digital Asset Management product line, including its Workflow Automation product, MediaFlows • Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, analysts • Bring deep industry insights and subject expertise in the DAM space to the product and marketing teams • Drive positioning strategy based on differentiated value and right to win • Craft compelling positioning-first messaging and stories for key use cases, industries, personas and market segments • Work with the corporate marketing, demand gen, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers • Create value-based content and sales enablement in the form of presentations, web content, blogs, videos, and training materials • Launch new innovations to market • Advise product roadmap in close partnership with product management and product strategy teams • Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME • Analyze the market and key competitors to articulate differentiators • Work with the PR and AR teams to brief media and analysts • Drive win/loss program for DAM to understand why we win or lose