• Lead product marketing for Cloudinary’s Digital Asset Management product line, including its Workflow Automation product, MediaFlows • Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, analysts • Bring deep industry insights and subject expertise in the DAM space to the product and marketing teams • Drive positioning strategy based on differentiated value and right to win • Craft compelling positioning-first messaging and stories for key use cases, industries, personas and market segments • Work with the corporate marketing, demand gen, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers • Create value-based content and sales enablement in the form of presentations, web content, blogs, videos, and training materials • Launch new innovations to market • Advise product roadmap in close partnership with product management and product strategy teams • Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME • Analyze the market and key competitors to articulate differentiators • Work with the PR and AR teams to brief media and analysts • Drive win/loss program for DAM to understand why we win or lose

• Market and competitive intelligence: Continuously research Syndigo’s market, buyers, and competitors. • Messaging and positioning: Develop compelling product/persona positioning and differentiation. • Content and storytelling: Create high-quality, engaging content that drives demand. • Go-to-market leadership: Lead GTM planning and execution for new products, features, and services. • Collaborate with Sales enablement: Build and refine product collateral and align with sales teams. • Cross-functional collaboration: Serve as the connective tissue between product, marketing, and sales.

• Define and own the multi-year strategy for high-growth buying centers — AV/Pro AV, Edge/Networking, Data Center, and End User Compute — with direct accountability for segment revenue and margin performance. • Align segment strategy to StarTech.com's Global 5000 focus and corporate priorities, ensuring your buying centers are resourced, visible, and winning. • Build and maintain deep buying center briefs: applications, TAM/SOM, buyer roles, channel dynamics, competitive landscape, and emerging trends. • Bring the voice of the market into StarTech.com; translating external signals into internal decisions across Product, Sales, and Marketing. • Translate segment insights into clear product and solution portfolios that feed directly into roadmaps, developed in partnership with the CTO and Product teams. • Influence the NPI process — ensuring new products are built with a clear buying center rationale, commercial fit, and go-to-market path. • Design and orchestrate end-to-end GTM strategies — including positioning, pricing, packaging, promotions, and channel strategy — for each buying center. • Equip Sales with clear plays, segment-specific messaging, and tools that convert strategy into pipeline and revenue. • Lead cross-functional quarterly business reviews — owning revenue, margin, pipeline, and execution metrics for your segments.

• Design and build the technical infrastructure that enables knowledge delivery across our GTM ecosystem. • Integrate platforms, automate workflows, and develop solutions that enhance search, retrieval, and content delivery, including AI-powered capabilities. • Partner with AI engineers and cross-functional stakeholders to ensure systems are connected, data is reliable, and knowledge is accessible at the moment of need. • Facilitate regular audits of content accuracy, versioning, and metadata quality across all platforms. • Conduct QA testing on integrations, workflows, and automated processes. • Monitor performance of integrations and automated workflows. • Troubleshoot technical issues and implement fixes. • Support testing and rollout of new technical features.