• Lead and manage the business unit’s marketing function while driving creative and communication strategies • Drive strategic positioning and creative direction for all branding, collateral, video, public relations, advertising, events, and digital marketing campaigns • Collaborate with the senior leadership team to identify industry trends and business development opportunities • Lead and develop Marketing Directors at various locations • Drive PR opportunities for the delivery of press releases, articles, white papers, case studies, interviews, and thought leadership/subject matter expertise • Drive new aftermarket marketing campaigns to promote sales growth with active and inactive customer base segments • Direct the development and implementation of effective product marketing launches

• Plan out complex marketing calendars for a year in advance • Write engaging outreach emails that resonate with our target professional audiences • Coordinate social activities company-wide, particularly focused on engagement on LinkedIn • Manage an advanced funnel of leads, ensuring regular communication • Test and measure new outreach and marketing strategies for list building and conversion • Work closely with company leadership to develop and execute growth strategies • Use data to inform growth decisions, continually optimizing for success

• Provide bedside critical care assistance to patients receiving ECMO therapy within IH customer facilities • Provide continuous monitoring of the ECLS patient and circuit (up to a 1:3 ratio, Specialist: patients) • Monitor and adjust the ECLS blood flow and sweep gas flow per established guidelines or physician/advanced practice provider orders • Recommend appropriate changes to patient management based on relevant patient data and/or changing patient status • Review all laboratory and radiographic reports related to the ECLS patient and report any irregularity immediately to ECLS physician/advanced practice provider • Collaborate with the ECLS physician/advanced practice provider, ECLS Specialists and other health care professionals to coordinate all tests and evaluations • Document appropriately in the patient chart in accordance with hospital guidelines

• Own the sales cycle from target and prospect identification through to contract close, collaborating with others in the organization as appropriate. • Work with Sales Operations to identify attractive targets and prospects for sales • Work with Marketing and Sales Operations to develop and implement a plan for generating leads via targeted marketing campaigns, current customer referrals, relevant conferences, etc. • Develop – and manage to – a sales plan that focuses on attractive targets and meets revenue and profit goals • Develop and maintain strong relationships with key stakeholders such as special education directors, public school district leadership, non-public school leadership, School Boards, community leaders, and other influential constituents • Support key accounts to drive new and expansion business