• Help define our brand voice and tone • Define and evolve the Pylons narrative, storytelling, marketing strategy, and product positioning • Lead the creation of the branding and marketing for our consumer products: Easel: our first-party art NFT minting app, Pylons Wallet: our first-party wallet application for buying, selling, and managing digital item ownership • Develop and execute adoption and go-to-market strategies for our consumer products and the larger Pylons ecosystem and SDK • Design initiatives and events to foster and grow community across our main audiences - software developers, artists, consumers, and brand partners • Create strategies for gathering community feedback to help inform product decisions, features, adoption, etc. • Create and execute communications strategies tailored to appropriate audiences, including in-product messaging, website content, social channels, launch material, emails, education materials, etc. • Analyze growth initiatives and flows, identifying product opportunities for enhancement, activation, and growth • Collaborate with designers to revamp Pylons’s marketing collateral, website, and overall web presence

• Coordinate the delivery of the marketing roadmap initiatives, with a data driven, research-based approach • Work with our marketing agency on PR activities • Collaborate with cross-functional teams, especially Sales, Product Development, and Operations, to drive brand awareness, loyalty, and brand recognition • Execute, and analyze marketing campaigns to promote our platform and services • Increase brand awareness through robust, multi-channel marketing strategies that deliver measurable results • Follow the marketing budget • Stay ahead of industry trends, emerging technologies, and best practices to ensure competitive advantage

• Develop and execute comprehensive digital marketing strategies to promote Aconomy's brand and products. • Enhance brand positioning and awareness in the luxury market, ensuring alignment with our target audience. • Manage and optimize digital marketing campaigns across various platforms, including SEO, SMO, Google Analytics, Twitter, and other social media channels. • Be up-to-date with all Web3 and luxury events, ensuring Aconomy's presence worldwide, especially in the MENA region. • Monitor and analyze campaign performance metrics to optimize and improve ROI. • Oversee and manage all digital channels (website, blogs, emails, and social media) to ensure brand consistency. • Optimize social media channels such as YouTube, Telegram, and Discord to maximize reach and engagement; hosting Twitter spaces or AMAs is essential. • Focus on inbound lead generation through various digital marketing tactics. • Develop and manage a content plan to ensure a consistent flow of engaging content across all platforms. • Execute backlink strategies to improve website authority and search rankings. • Run and optimize ads across various platforms to drive traffic and conversions. • Establish and manage partnerships with other projects, running joint campaigns to expand reach and impact. • Create and implement product launch marketing strategies to ensure successful market entry and retention.

• Handle Crossing Minds’ marketing vision and roadmap • Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). • Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team. • Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field. • Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively. • Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds. • Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions. • Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs. • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Create shareable content appropriate for specific networks to spread both our brand and our content. • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences.