• You will be responsible for critically assessing and vetting Sales Leads generated by our Marketing team, as well as from your own Lead Generation efforts. • You will successfully grow the Rocketfuel customer base by leveraging social media channels including LinkedIn, Facebook, Reddit, Pinterest, Twitter & Instagram. • Follow up on marketing campaigns (which include email campaigns, tradeshows, cold calls, etc.) to support sales generating efforts. • Researching and reaching out Sales Leads generated by your own efforts. • Identify decision makers and influencers within a prospect/customer organization; Have clear and correct opportunity uncovering conversations to identify prospects/customers needs; • Maintain up-to-date awareness of company activities and industry trends; • Communicate Rocketfuel’s value proposition effectively to prospects and clients; • Prepare for and participate in regular meetings with the Business Development Manager; • Maintain CRM System and ensure information is accurate and up to date; • From assigned industry targets, learn to become highly knowledgeable in industry related key issues, affiliated associations and key players in that space. • Support Business Development Manager in related lead generating initiatives including special projects, campaigns, tradeshows, etc. • Provide administrative support as required; • Perform other duties as required. • Engage in any educational learning opportunities that will support success in role.

• Achieve sales targets consistently • Outreach to key decision-makers through various channels • Present, promote and sell products and services • Manage the entire sales process from prospecting to closing • Conduct cost-benefit and needs analysis with partners • Collaborate with other departments for seamless partner experience • Provide feedback about ongoing industry trends • Timely follow-up on qualified inbound leads

• Lead the business development team by providing clear direction, guidance, and support to ensure the achievement of sales goals. • Identify new market segments and assess their potential for growth, working closely with the team to develop targeted strategies. • Develop and execute comprehensive go-to-market strategies for new products, ensuring alignment with company objectives. • Plan, execute, and manage GTM experiments to validate assumptions and optimize market entry strategies. • Build and nurture co-selling opportunities through the establishment of strategic partnerships and alliances. • Hire, train, and supervise a high-performing business development team, fostering a culture of collaboration, continuous improvement, and excellence. • Set aggressive sales goals for the team and track progress, providing coaching and support to team members to help them achieve targets. • Collaborate closely with the team, providing insights, strategies, and support for targeting specific customer segments. • Regularly interact with the team to foster collaboration, exchange feedback, and make adjustments based on market realities. • Leverage customer behavior data, market trends, and analytics to gain actionable insights that inform go-to-market strategies and experiments. • Monitor industry trends, competitive landscape, and regulatory changes to identify opportunities and risks.

• Lead 1–3 scheduled video calls per day with prospective clients • Qualify each opportunity through a structured discussion process • Present recruitment solutions in a clear, commercial, and client-friendly way • Capture key details and hand over qualified opportunities internally • Provide follow-up support to leads and newly onboarded clients • Document all activity accurately in CRM and Slack • Track metrics and recommend ways to improve lead conversion