RocketFuel

• You will be responsible for critically assessing and vetting Sales Leads generated by our Marketing team, as well as from your own Lead Generation efforts. • You will successfully grow the Rocketfuel customer base by leveraging social media channels including LinkedIn, Facebook, Reddit, Pinterest, Twitter & Instagram. • Follow up on marketing campaigns (which include email campaigns, tradeshows, cold calls, etc.) to support sales generating efforts. • Researching and reaching out Sales Leads generated by your own efforts. • Identify decision makers and influencers within a prospect/customer organization; Have clear and correct opportunity uncovering conversations to identify prospects/customers needs; • Maintain up-to-date awareness of company activities and industry trends; • Communicate Rocketfuel’s value proposition effectively to prospects and clients; • Prepare for and participate in regular meetings with the Business Development Manager; • Maintain CRM System and ensure information is accurate and up to date; • From assigned industry targets, learn to become highly knowledgeable in industry related key issues, affiliated associations and key players in that space. • Support Business Development Manager in related lead generating initiatives including special projects, campaigns, tradeshows, etc. • Provide administrative support as required; • Perform other duties as required. • Engage in any educational learning opportunities that will support success in role.