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Growth Data Analyst, U.S. DTC E-commerce Brand
Location
Colombia
Posted
68 days ago
Salary
$40K - $60K / year
Seniority
Mid Level
Job Description
Growth Data Analyst, U.S. DTC E-commerce Brand
Paired
• Analyze and optimize CAC, LTV, conversion rates, and retention across key channels (paid, CRM, lifecycle) • Identify performance gaps and recommend concrete actions (budget shifts, targeting, funnel fixes) • Work with marketing team to evaluate channel performance (Meta, Google, etc.) and improve ROAS • Support and analyze A/B tests and experiments tied to revenue or conversion impact • Monitor and improve end-to-end funnel (traffic → conversion → repeat purchase) • Identify drop-offs and propose specific fixes (landing pages, targeting, offers, segmentation) • Partner with Growth/Marketing to prioritize high-impact opportunities • Build and maintain simple, actionable dashboards for marketing performance tracking • Ensure data accuracy and consistency for key KPIs (CAC, LTV, conversion, retention) • Automate recurring reporting where needed (keep it lean, not over-engineered) • Translate data into clear, actionable recommendations (not just insights) • Support weekly/monthly performance reviews with focused, decision-ready analysis • Proactively flag risks, inefficiencies, and growth opportunities
Job Requirements
- Direct experience working with a DTC / e-commerce brand (in-house), not marketplace, consulting, or pure BI roles
- Hands-on ownership or strong involvement in marketing performance (paid channels, CRM, or lifecycle)
- Proven experience optimizing CAC, LTV, conversion rate, and/or ROAS through actual initiatives (not just reporting)
- Experience analyzing and improving full funnel performance (acquisition → conversion → retention)
- Strong SQL + experience using data to drive real business or marketing decisions
- Experience working closely with Growth / Marketing teams on campaigns, experiments, or budget decisions
- Nice to have
- Experience running or analyzing A/B tests tied to revenue or conversion impact
- Exposure to attribution modeling or channel performance analysis (Meta, Google, etc.)
- Basic predictive modeling (LTV, churn, forecasting) in a marketing or growth context
- Experience in fast-scaling DTC or high-growth e-commerce environments
Benefits
- Remote flexibility – Work remotely while collaborating with a globally distributed team.
- Earn between $40,000 to $60,000 per year, depending on experience and expertise.
- Strategic leadership role – Direct exposure to executive leadership and key decision-making processes.
- Opportunity to build and scale the company’s data strategy and infrastructure from the ground up.
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