• Conducting market research to understand industry trends, customer needs, and competitive landscapes. • Analysing data to identify opportunities and challenges in the market. • Defining and identifying target audiences for products or services. • Creating buyer personas to understand customer demographics, behaviours’, and preferences. • Implementing traditional marketing strategies, such as print advertising, direct mail, and door-to-door sales. • Provide support on all activities related to agent onboarding, management, business development, and issue resolution. • Manage Agent's activities and intensity in line with set targets. • Collecting and analyzing customer feedback through surveys and other methods. • Using feedback to improve products, services, and marketing strategies. • Implementing strategies to retain and renew existing client contracts. • Addressing customer concerns promptly to maintain long-term relationships. • Identifying opportunities for cross-selling additional products or services. • Maximizing revenue by encouraging clients to upgrade or expand their purchases. • Staying informed about the features, benefits, and applications of the company's products or services. • Communicating product knowledge effectively to potential and existing clients. • Identifying potential customers and businesses that may be interested in the company's products or services. • Generating leads through various channels, including cold calling, networking, and online research.

• Identify, research, and recruit influencers, content creators, and brand ambassadors who align with HALF BAK'D’s brand values and target audience. • Build and nurture relationships with micro, macro, and celebrity influencers across social platforms (TikTok, Instagram, YouTube, Twitter, etc.). • Manage influencer onboarding, ensuring smooth communication, contract negotiation, and activation on Superfiliate. • Develop and execute influencer campaigns that drive engagement, conversions, and brand awareness. • Create campaign briefs, ensuring influencers deliver on-brand content optimized for performance. • Oversee product seeding, ensuring influencers receive and showcase products in engaging ways. • Monitor and analyze influencer campaign performance using Superfiliate’s tracking tools and other analytics platforms. • Optimize partnerships based on KPIs (engagement, clicks, conversions, ROI). • Report on influencer marketing efforts, providing insights and recommendations for improvement. • Foster long-term relationships with influencers, turning them into genuine brand advocates. • Manage HALF BAK'D’s affiliate and ambassador program, ensuring partners are motivated and well-supported. • Stay ahead of social media trends, influencer marketing best practices, and emerging platforms.

• Identify, research, and recruit influencers, content creators, and brand ambassadors who align with HALF BAK'D’s brand values and target audience. • Build and nurture relationships with micro, macro, and celebrity influencers across social platforms (TikTok, Instagram, YouTube, Twitter, etc.). • Manage influencer onboarding, ensuring smooth communication, contract negotiation, and activation on Superfiliate. • Develop and execute influencer campaigns that drive engagement, conversions, and brand awareness. • Create campaign briefs, ensuring influencers deliver on-brand content optimized for performance. • Oversee product seeding, ensuring influencers receive and showcase products in engaging ways. • Monitor and analyze influencer campaign performance using Superfiliate’s tracking tools and other analytics platforms. • Optimize partnerships based on KPIs (engagement, clicks, conversions, ROI). • Report on influencer marketing efforts, providing insights and recommendations for improvement. • Foster long-term relationships with influencers, turning them into genuine brand advocates. • Manage HALF BAK'D’s affiliate and ambassador program, ensuring partners are motivated and well-supported. • Stay ahead of social media trends, influencer marketing best practices, and emerging platforms.

• Responsible for managing key Regional and National Long Term Care (LTC) accounts in the assigned area. • Responsible for developing key customer insights and identifying marketplace needs to maximize access, increase education around PDP diagnosis and treatment, and to build a consistent approach to interact with key Long-Term Care (LTC) customers. • Responsible for coordinating resources to build enduring relationships with key LTC customers balancing both the short-term and long-term corporate goals. • Demonstrates clinically accurate product and disease state knowledge during interactions with internal and external customers. • Collaborates with sales team, Managed Markets, Market Development Managers, Medical, and internal partners for LTC account strategy formulation. • Develops and implements a business plan specific to their LTC geography. • Identifies key influencers and stakeholders. • Builds relationships that further develop ACADIA as a trusted and valued partner. • Provides dynamic, high-level in-service presentations to key account stakeholders at the regional/national level. • Executes and leads pull-through opportunities/projects with cross functional partners. • Develops and implements collaboration plans with internal stakeholders on Institutional and office-based teams. • Provides guidance to LTC Sales team members on regional LTC accounts. • Acts as liaison to multiple stakeholders including: Sales Leadership, Managed Markets, Marketing, and Medical Affairs to coordinate overall LTC strategy for major national accounts. • Participates and contributes to Regional calls and meetings as appropriate. • Assists the LTC teams in creating strategic business plans for each assigned account, ensuring strong account knowledge that produces results focusing on product and ACADIA team access. • Establishes work standards that are aligned with ACADIA's corporate culture, vision, and values. • Adheres to all compliance and promotional guidelines.