• Manage e-commerce platforms • Develop and implement e-commerce strategies to increase sales • Analyze data and metrics to identify opportunities for improvement • Coordinate with the traffic and content teams to gather insights for site improvements and to handle marketing campaign update requests (banner swaps, layout updates, bug fixes, and all matters related to site functionality with a focus on conversion) • Participate in internal meetings • Be available for client meetings to provide updates and receive feedback • Attend a weekly review with a team supervisor

• End-to-End E-Commerce Ownership: Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management. • Performance Optimization: Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability. • New Product and Category Growth: Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully. • Inventory and Demand Planning: Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations. • Cross-Functional Collaboration: Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels. • Data-Driven Strategy: Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms.

• Direct and coordinate strategic marketing activities to achieve operating plans for the business • Lead cross-functional work with Commercial, Product, Brand, Supply Chain and Finance teams to develop strategic growth initiatives, including product, online merchandising, and promotion strategies • Present new products, merchandising, and promotional strategies and successfully execute market communication plans and new product launches • Review brand and merchandising messaging and tactics to make sure they comply with overall channel strategy and make recommendations on improvements for a better customer experience • Analyze and track POS, inventory, market share, and competitive landscapes; track program/promotional effectiveness and develop and execute changes and improvements, as required • Work closely with the Sales and Finance teams to manage listings, maximizing sales and profitability via mix management, promotional opportunities, and pricing actions • Independently makes sound business decisions to drive top and bottom lines, driven by a holistic understanding of the channel P&L • Provide regular guidance to less experienced team members and lead high-impact activities and projects across the broader channel team

• Respond to customer inquiries via email, chat, and phone in a timely and professional manner. • Provide accurate information about our products, services, and policies. • Resolve customer complaints and issues efficiently, escalating to the appropriate team when necessary. • Process orders, returns, and exchanges according to company guidelines. • Maintain accurate customer records and handle sensitive data with confidentiality.