• Manage and optimize performance marketing campaigns across platforms like Google Ads, Meta, Apple Search Ads, TikTok, and other advertising networks. • Collaborate closely with the creative team to guide creative asset production and testing based on performance data. • Conduct A/B and multivariate tests to continually refine and improve campaign performance. • Analyze and report on key metrics including CPI, CAC, LTV, ROI, and user funnel effectiveness to optimize user acquisition. • Oversee and direct App Store Optimization (ASO) efforts and manage relationships with external marketing agencies. • Stay up-to-date with the latest trends and technologies in digital marketing to keep ahead in the industry. • Drive product enhancements by leveraging data from performance marketing campaigns and maintaining oversight of product metrics.

About us At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company. About our product Our technology lets you preview products in your own room before you buy them. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable you to do that through our proprietary cutting-edge technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table: https://www.roomvo.com/rugdemo4r About You We are seeking a high-level Performance Marketing Manager to own and scale a multi-client portfolio. In 2026, media buying is automated, but winning requires a human who can architect the data, audit the AI, and ensure LLM visibility. You are a hands-on operator who doesn't just chase a low CPC, but builds systems that drive high-value ROAS. If you understand that the future of search is about intent mapping and Answer Engine Optimization (AEO), we want to meet you. We hire humans, not job descriptions. You should apply even if this role and salary range don't align with your experience. We’re happy to create unique roles and compensation for the right talent. What you’ll do - Growth & ROAS Strategy: Develop full-funnel performance strategies. You will move beyond traditional PPC to manage AEO (Answer Engine Optimization) strategies, ensuring our clients remain visible in AI-generated search summaries and conversational interfaces. - Precision Execution: Own the daily health of Google Ads and Meta Ads. While you'll leverage automated bidding, you will manually steer the ship through rigorous negative keyword sculpting, audience layering, and match-type hygiene to prevent budget bleed. - Conversion Architecture & AEO: Manage the technical "source of truth." You will use GTM (Google Tag Manager) and Server-Side Tracking to ensure that conversion data (calls, forms, and offline events) is fed back into the LLMs correctly to train the bidding algorithms. - Lead Quality Control: You are the gatekeeper. You will optimize for CPL (Cost Per Lead) while prioritizing Lead-to-Close metrics. You’ll implement feedback loops to ensure the AI is finding "customers," not just "clicks." - Dynamic Creative Orchestration: Write and test high-impact, conversion-focused ad copy. You will use AI tools to generate and iterate on headlines and descriptions that maintain high Ad Strength and CTR across diverse client personas. - Data Storytelling (Looker Studio): Build sophisticated, real-time dashboards that translate complex performance data into clear business outcomes. You’ll proactively identify ROAS trends and pivot strategies before performance dips. Requirements - 3–5 Years in Performance Marketing: Proven track record in an agency environment managing multiple PPC/SEM accounts simultaneously. - Algorithmic Fluency: Deep experience with Google’s Performance Max, Demand Gen, and Meta’s Advantage+ campaigns. You know when to let the AI run and when to intervene. - Technical Stack Mastery: Advanced proficiency in GA4, GTM, and Looker Studio. You should be comfortable troubleshooting tracking issues and setting up offline conversion imports. - Search Intent Expert: You understand how to map user intent across the funnel, from informational "Zero-Click" queries to high-intent transactional searches. - Lead Gen Specialist: A "hunter" mindset for lead quality. Expert-level knowledge of managing phone call tracking and form-fill attribution. - AI-Enabled Workflow: You are savvy with LLMs for research and copywriting, and you use tools like ClickUp to manage high-volume workflows without dropping the ball. - Strategic Communicator: Ability to explain the shift from "Keyword Search" to "AI Discovery" to clients, keeping them confident in their ROAS and market position. About our culture - We're a remote-first company that encourages our employees to work from where they're most productive. - We work in tight-knit teams to cultivate an ownership mentality. - We cherish curiosity and an obsession for details because we know these details are invaluable over the long run. - We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency. - Work anywhere in the world for up to 3 months! - We value families, by offering a parental leave program - We offer a work-from-home stipend - Your birthday (and our company's birthday) is a day off! About our hiring process Now: You upload your resume and complete a brief questionnaire. Step 1: We arrange a video call with you to assess your abilities. Step 2: Complete a take-home assignment and attend the second video interview soon after. Step 3: You attend a third interview Step 4: You meet one of the founders. Step 5: You receive an offer. AI in Recruitment - At Leap Tools, we leverage AI technology to enhance our recruitment process. These tools assist with tasks such as resume screening, sourcing prospective candidates, and to support administrative tasks for enhanced operational efficiency. Founders and senior leadership are directly involved in our recruitment process, and AI is never used to make the final hiring decision. We are committed to the responsible use of AI in our hiring practices. Expected salary range, Ontario based: $70,000 - $110,000 + other benefits. We value exceptional talent above all else. If your expectations or seniority sit outside the stated range, you should still apply. We can scale roles and compensation to match your unique situation. This is an existing vacancy on the team. Leap Tools is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible environment. Accommodations are available on request for candidates taking part in all aspects of the interview process. If you require any accommodation, please contact us at ta@leaptools.com Take the Leap. Apply now. Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r You should apply to this job even if you don't fit this role perfectly because we can create a new role for you with corresponding compensation.

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty. • Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact. • Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative). • Teach clients and teammates, and document what works so others can reuse it. • Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). • Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, B2B Marketing About us: Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard's Integrated Marketing and Communication organization, the Global B2B & Product Marketing Team partners with the Product organization and is accountable for end-to-end B2B, B2B2C and Product marketing to support drive the business. • Do you have a passion for marketing? • Are you respected for your creativity and clear communication?• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results? We're recruiting for an experienced B2B, B2B2C and Product marketer to join the Global B2B & Product Marketing team and help drive revenue and growth for our Consumer Products business. The candidate should be excited to work with exceptional colleagues around the globe to accelerate awareness and product sales and have experience working in customer-facing roles and multiple areas of the Marketing function, (B2B, B2B2C, Product Marketing, Digital Marketing, Brand Management, etc.). Role overview: In this Global Marketing and customer-facing role, you will: • Translate Global marketing and B2B product strategies into clear value propositions, positioning, messaging hierarchies and narratives, and lead the development and execution of integrated go to market plans, campaigns and sales enablement materials with Global and Regional stakeholders.• Partner with Product and Business Development teams to identify opportunities and drive effective B2B2C and B2C customer marketing initiatives, plans and campaigns across priority customers and markets, supporting revenue growth across Global and MEA initiatives.• Proactively manage marketing budgets, ensuring accurate forecasting and expense management and develop compelling business cases for finance teams to secure additional funding where required.• Manage campaign and budget trackers to ensure timely and efficient delivery of marketing initiatives and analyze campaign performance and measurement and make recommendations that optimize future activity.• Leverage Mastercard brand and sponsorship assets and programs to drive differentiation, increase the relevance of our Brand and the idea of Priceless for all audiences, deepening customer engagement.• Ensure all customer campaigns, content and creative executions align with Mastercard brand standards and guidelines and that all approvals are effectively managed with Legal & Compliance teams.• Engage with external partners and agencies to co-create and execute joint marketing campaigns, • Support execution of the Global B2B strategy, including but not limited to industry and customer events and awards• Prepare clear, compelling marketing presentations and performance reports for internal and external stakeholders.• Stay informed on latest market trends, competitive activity and consumer insights to inform and enhance marketing initiatives.• In this varied and fast-paced Global Marketing role, support a breadth of Consumer Products business units, priorities and initiatives, as well as other customers-led marketing activity and campaign planning. About You: • Extensive, proven marketing experience (10+ years) with a strong background in B2B, B2B2C and Product marketing.• Comfortable in a customer-facing role within a matrix organization with a strong passion for customer experience, intellectually curious and highly motivated to deliver results for both the customer and Mastercard within a fast-paced environment.• Strong partnership and influencing skills, with a track record of developing and building trusted customer relationships, selling in proposals and gaining advocacy amongst internal and external stakeholders.• Commercially focused marketer with strong negotiation, influencing and data analysis skills, able to identify actionable insights, build compelling business cases and measuring marketing impact. • A highly motivated self-starter who can work proactively on their own initiative, solve problems effectively, take ownership and drive projects forward and deliver tangible, measurable results.• Ability to execute winning marketing strategies paired with strong project management skills to lead delivery of multiple projects simultaneously to multiple stakeholders.• Sense of urgency and proven success operating effectively in fast paced, dynamic environment. • Strategic mindset with ability to make quick and sound decisions in complex, ambiguous situations• Solution-orientated, detail-driven and results-focused, with a strong can-do attitude is essential for success in an exciting and busy marketing environment.• Preferred: Expertise in payment or financial services industry• Bachelor's degree required; Masters or MBA preferred Role location: • Role location: Dubai.• Hybrid role: office/working from home flexibility: minimum 3 days per week in office. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.