• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

• Leadership - Hiring & Leading Others (Must Have) • Funnel Strategy & Execution • Forecasting HR • Client Strategy & Quarterly Objectives • Data-Driven Decision Making • Creative Ideation & Management • Media Buying Strategy

• Lead paid media strategy and execution – owning paid channels, campaign builds, buying/bidding, optimization, and pacing • Partner closely with Data, Finance, and Product teams to design, validate, and evolve measurement frameworks so that they make the most sense for our brands and the journeys our customers take to subscription. • Define and drive key growth marketing objectives, including new subscriber acquisition, CAC, and LTV:CAC ratios • Build infrastructure to enable defensible attribution, forecasting, and experimentation across channels to unlock new pockets of growth. • Take a proactive approach to growth by translating performance insights into future strategies that drive incrementality • Collaborate cross-functionally to align messaging and creative to our distinct brand promises, becoming part of a feedback loop to iterate on our brands

• Own and evolve Goodway Group’s positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility. • Build and lead a commercial marketing engine that strengthens sales enablement, improves pitch quality, and creates a repeatable stream of proof points, case studies, testimonials, and market-facing content. • Partner closely with Business Development, leadership, and line-of-business teams to align marketing activity with growth priorities, pipeline needs, and a more unified “One Goodway” market presence. • Lead demand generation and reputational marketing efforts that increase awareness, consideration, and qualified inbound opportunity across Goodway’s priority markets. • Assess and evolve the marketing operating model, including team structure, workflows, tools, partner mix, and the use of AI and offshore production capabilities to improve speed, quality, and efficiency. • Establish stronger marketing systems, operating rhythms, and prioritization, so the function is focused, measurable, and tied to business outcomes rather than reactive activity.