• Establish Governance Frameworks & Policy • Design the Marketing Operating Model • Drive Role Clarity & Decision Accountability • Ensure Compliance, Quality & Operational Consistency

**What You’ll Do** Most days in this role usually involve a mix of: - Partnering with Technology & Operations and external HubSpot consultants to validate data models, lifecycle structures, and integrations - Defining and implementing lifecycle stages, lead scoring models, routing logic and automation that reflect how the business actually operates - Owning HubSpot forms, consent management, subscription frameworks and compliance best practices (GDPR, CAN-SPAM) - Building scalable automation for lead handling, nurturing, re-engagement, internal alerts and suppression - Establishing trusted reporting and dashboards that clearly show funnel health, conversion, attribution and performance - Creating governance, documentation, and playbooks so systems are usable, understandable and sustainable - Improving database health through ongoing hygiene, deduplication and data quality rules - Enabling the marketing team through training sessions, walkthroughs and clear “how this works” documentation - Preparing a thorough documentation, including system maps, SOPs, and recommendations for future optimisation

• Own and optimize the marketing tech stack (e.g., CRM, marketing automation, attribution, analytics tools) • Partner closely with Sales Ops / RevOps to ensure clean data flow across the funnel • Lead implementation, integration, and ongoing optimization of tools and platforms • Define and maintain funnel metrics from lead → MQL → SQL → revenue • Build dashboards and reporting that drive decision-making (not vanity metrics) • Own attribution models and performance measurement across channels • Ensure data integrity, governance, and documentation • Design scalable marketing processes (campaign planning, launches, lead routing, SLAs) • Improve operational efficiency through automation and clear workflows • Create playbooks and documentation to support a growing team • Partner with demand gen, content, and product marketing to operationalize campaigns • Manage campaign setup, QA, segmentation, and post-launch analysis • Enable experimentation through testing frameworks and performance insights • Act as a strategic partner to Sales, Customer Success, Finance, and Product • Translate business goals into operational requirements • Help align GTM teams around shared definitions, metrics, and outcomes

• Assist with planning and coordinating logistics for multiple marketing events • Support project tracking by attending weekly calls with our design agency • Manage and submit requests through ClickUp • Schedule planning meetings with internal subject matter experts (SMEs) • Schedule social media posts using Sprout Social (approximately 5 per week) • Monitor LinkedIn for comments and messages and flag items for team response • Track and report monthly LinkedIn employee engagement for internal leaderboard • Create and schedule new hire announcement graphics using provided templates • Build and distribute Weekly Digest emails using Account Engagement (Pardot) with provided content • Monitor and manage the marketing inbox, routing inquiries as needed • Update weekly Marketing Scorecard metrics using Salesforce and other reporting tools • Track and compile engagement and performance data for reporting • Take detailed meeting notes for all marketing and bi-weekly sales/marketing meetings • Proofread blog submissions from SMEs prior to final approval • Support general administrative tasks to keep marketing initiatives on track