• Assist with planning and coordinating logistics for multiple marketing events • Support project tracking by attending weekly calls with our design agency • Manage and submit requests through ClickUp • Schedule planning meetings with internal subject matter experts (SMEs) • Schedule social media posts using Sprout Social (approximately 5 per week) • Monitor LinkedIn for comments and messages and flag items for team response • Track and report monthly LinkedIn employee engagement for internal leaderboard • Create and schedule new hire announcement graphics using provided templates • Build and distribute Weekly Digest emails using Account Engagement (Pardot) with provided content • Monitor and manage the marketing inbox, routing inquiries as needed • Update weekly Marketing Scorecard metrics using Salesforce and other reporting tools • Track and compile engagement and performance data for reporting • Take detailed meeting notes for all marketing and bi-weekly sales/marketing meetings • Proofread blog submissions from SMEs prior to final approval • Support general administrative tasks to keep marketing initiatives on track

• Manage and optimize all integrations between Hubspot and other tools in the marketing technology stack. • Develop and refine marketing operations processes, including lead scoring, nurture workflows and AI adoption to enhance efficiency and effectiveness. • Set up database segmentation, ensure data integrity, synchronization, and flow between Hubspot and Salesforce CRM. • Define and enforce best practices for lead and contact lifecycle management across marketing and sales teams. • Oversee marketing system integrations, working cross-functionally to implement and maintain connections between key platforms to support automation, tracking, and reporting. • Evangelize use of AI to automate marketing and sales processes for scalability and efficiency. • Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance. • Creation and distribute key marketing reports - including advertising performance, lead source attribution, pipeline contribution, marketing influence and campaign impact. • Manage A/B testing and performance tracking across channels (email, landing pages, ads). • Collaborate closely with Sales, IT, and Operations teams to ensure smooth data flow, CRM follow-up logic, and campaign execution. • Support email marketing execution, nurture programs, supporting campaign setup, testing, and email performance analytics. • Identify process improvements within marketing systems and workflows to optimize for scalability, efficiency, and automation. • Track and manage the marketing budget, including invoice processing, vendor contract management, expense reporting, and budget forecasting to ensure alignment with company goals. • Collaborate with Sales Leadership, the BDR Manager, and Sales Operations to design, enhance, and maintain BDR workflows across the tech stack.

• Optimize tools and technologies within the MarTech stack, especially Salesforce Marketing Cloud, Service Cloud and Sales Cloud. • Build and deploy sophisticated, multi-step automated campaigns across email, SMS, and web channels using Journey Builder, Automation Studio, and custom scripting. • Create and maintain dynamic emails and personalized experiences using AMPscript, SSJS, and HTML/CSS. • Use SQL to manage queries, build audiences, segment customer data, and enable advanced targeting strategies within Marketing Cloud. • Partner with Brand Marketing, Digital Experience, and CRM teams to design and execute full-funnel customer journeys.

Role Description We are looking for a Marketing Operations & Execution specialist to help operationalize and execute marketing initiatives for a fast-moving early-stage technology company. This role focuses on translating marketing plans into consistent execution across events, content distribution, webinars, and community engagement. The Marketing Operations Specialist will work closely with the Founding Marketing Lead and the founder to ensure that marketing initiatives move from ideas into real activity in the market. Key Responsibilities - Coordinate and execute marketing initiatives including webinars, virtual events, and campaign activities. - Manage the publishing and distribution of content across LinkedIn, newsletters, and other channels. - Support conference participation, speaking opportunities, and meeting scheduling around industry events. - Assist in expanding the founder’s professional network through structured engagement and outreach. - Maintain marketing calendars, event timelines, and campaign coordination. - Monitor and engage with discussions related to AI hiring, interview fraud, identity verification, and remote work security. Qualifications - 3–5 years of experience in B2B marketing operations, marketing coordination, or campaign management. - Experience working in SaaS or startup environments. - Highly organized and comfortable managing multiple initiatives simultaneously. - Strong execution mindset and attention to detail. - Interest in technology, AI, hiring, or security-related topics.