• Own all lifecycle programs (welcome, onboarding, post‑purchase, cross‑sell/upsell, loyalty, churn risk, reactivation, win‑back). • Lead the evolution from a merch‑calendar mindset to a customer‑centric, lifecycle‑driven program. • Establish a multi‑year CRM/Loyalty roadmap aligned to brand storytelling, customer engagement, and business growth. • Run performance‑driven campaigns and high‑converting automations across Email/SMS; set creative, segmentation, and QA standards. • Build testing frameworks (A/B/MVT), personalization rules, and fatigue controls to continuously improve engagement, RPR, and LTV. • Own retention analytics & attribution—identify which flows, campaigns, and product types drive true repeat revenue. • Own the lifecycle tech stack (ESP, SMS, deliverability, Loyalty, Personalization, Journey orchestration, Analytics). • Leverage AI and automation to accelerate testing velocity, improve creative relevance, and surface revenue‑driving insights. • Champion cross‑functional alignment with Paid Media, Brand Marketing, Creative, Retail, Product, and Data/Engineering.

• Support pre-sales and sales cycles by providing scalability strategy insights and best practices. • Coordinate all Teams during sales cycle to ensure alignment between CS, Support, Services, and Sales. • Produce program plan highlighting global onboarding strategy including all workstreams. • Support Global Enterprise Architecture expansion workshops. Focus on best practice: Global data aggregation strategy, Salsify Instance model definition, User management strategy, Organization change management guidance and tracking. • Support onboarding of local/brand specific CSM on the global account; Share account adoption & growth strategy; help define/review local and brand level strategy. • Recommends and executes joint success plans with portfolio of customers at the Executive Sponsor level and manage relationships/politics and conflicts. • Executes strategic business reviews up through senior leadership to share progress, metrics, wins and recommendations for the future (products and services). • Collects metrics to develop business value assessments of customers' Salsify investment. • Helps customers plan and execute a digital shelf program - this often requires change management guidance and is a key piece of the role! • Creates playbooks and informs processes for how we can scale our approach towards supporting our largest and most complex customers.

• Je zet je ervaring als bouwprofessional in om klantprocessen te ontwikkelen en te adviseren, en wordt zo een vertrouwde adviseur voor je klanten • Als Fieldwire-product- en trainingsexpert werk je om de zakelijke doelstellingen van je accounts te begrijpen en help je klanten om het maximale uit Fieldwire te halen • Lange termijn relaties opbouwen en onderhouden met Fieldwire-klanten • Online en fysieke trainingen en demonstraties geven om klanten te onderwijzen in Fieldwire

• Support the development and execution of communications strategies for the CCO • Contribute to a well-organized and efficient communications approach • Contribute to planning and execution for key business level initiatives • Help coordinate internal, customer- and partner-facing communications, events and activities • Work with customer-facing and internal stakeholders/partners to ensure communication aligns with GTM initiatives • Contribute to GTM and company-wide communications projects