Eberjey

• Collaborate with the brand marketing team to translate brand guidelines and strategies into impactful visual concepts and designs. • Own the creative design calendar, ensuring all milestones are achieved, and all creative design team members execute within timelines and budgets. • Create and execute creative brand campaigns, marketing materials, and product launches that align with the brand identity and target audience. • Develop and maintain brand visual standards, ensuring consistency and quality across all channels. • Direct, lead, and inspire a team of graphic designers to foster a collaborative and innovative work environment. • Develop storyboards and visual presentations to effectively communicate design concepts. • Manage multiple projects simultaneously, ensuring deadlines are met without compromising on quality. • Keep informed about industry trends, the competitive landscape, and best practices in design and fashion. • Work closely with photographers, stylists, producers, and other external vendors to coordinate photoshoots and ensure alignment with the creative vision. • Actively contribute to the creation of design assets while reviewing and providing feedback to the design team to ensure all creative work aligns with brand guidelines and objectives. • Create fresh, innovative designs that translate complex ideas into compelling print materials and digital experiences for sophisticated audiences. • Work closely with the Chief Brand and Product Strategy Officer, keeping them updated on all project and team-related developments. Present creative executions and designs to stakeholders, incorporating feedback and making revisions as needed.

• Own all lifecycle programs (welcome, onboarding, post‑purchase, cross‑sell/upsell, loyalty, churn risk, reactivation, win‑back). • Lead the evolution from a merch‑calendar mindset to a customer‑centric, lifecycle‑driven program. • Establish a multi‑year CRM/Loyalty roadmap aligned to brand storytelling, customer engagement, and business growth. • Run performance‑driven campaigns and high‑converting automations across Email/SMS; set creative, segmentation, and QA standards. • Build testing frameworks (A/B/MVT), personalization rules, and fatigue controls to continuously improve engagement, RPR, and LTV. • Own retention analytics & attribution—identify which flows, campaigns, and product types drive true repeat revenue. • Own the lifecycle tech stack (ESP, SMS, deliverability, Loyalty, Personalization, Journey orchestration, Analytics). • Leverage AI and automation to accelerate testing velocity, improve creative relevance, and surface revenue‑driving insights. • Champion cross‑functional alignment with Paid Media, Brand Marketing, Creative, Retail, Product, and Data/Engineering.