• Serving as the primary marketing and branding contact for Switzerland, ensuring consistent communication and coordination across departments and channels (B2B & B2C). • Developing and executing integrated marketing strategies for both offline and digital channels, including the company website, Google platforms, and social media. • Strengthening collaboration with the sales team through editorial support, the further development of activation campaigns, and the planning and execution of events. • Taking ownership of creating, managing, and optimizing target-group-specific content across relevant touchpoints. • Building a deep understanding of technical topics in enterprise networking, consumer networking, and consumer electronics, including products and solutions that require explanation. • Managing the planning, coordination, and production of marketing assets for joint marketing initiatives with partners.

• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments • Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products • Establish and own lifecycle performance metrics aligned to company growth objectives • Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth • Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively • Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives • Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return • Monitor and improve channel health, deliverability, and engagement performance • Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices • Identify opportunities to improve processes and automation to help work more smoothly • Build and mentor a high-performing lifecycle marketing team as the function scales

We’re a product powerhouse building a full-stack ecosystem for iGaming businesses. 40M+ players. 250 brilliant minds. One bet: our technology is so rock-solid that we stake our own business on it. From our hubs in Ukraine, Georgia, the UK, and the Philippines, we blend real-world experience, a battle-tested Tech Radar, all within an open-door culture. We invite an Outbound Marketing Manager to join our Growth Marketing team! About This Role We’re looking for someone who knows that good outbound is more than sending messages - it’s about starting the right conversations with the right people. As an Outbound Marketing Manager, you’ll take the lead on how we approach, engage, and convert our audience across different markets. You’ll shape campaigns, test ideas, and turn outreach into something that consistently drives interest and pipeline. You’ll work closely with the Outbound Marketing Lead and the sales team, making sure everything we launch on outbound translates into real conversations and real opportunities. What You'll Do Build outbound that gets replies - Create and manage multi-step email and LinkedIn outreach sequences - Develop messaging tailored to ICPs and different funnel stages - Test, optimise and scale outbound flows - Build and execute account-based marketing campaigns Turn outreach into real conversations - Generate and qualify outbound leads - Handle replies and keep the momentum going (yes, acting as an SDR when needed) - Work closely with the sales team to convert interest into opportunities Own your data - Work inside CRM - manage and maintain outbound data - Track outreach performance and pipeline contribution - Segment audiences and build targeted lead lists - Ensure clean, structured, and actionable data Create messaging that fits markets - Create messaging and concepts for ads - Work with the design team to produce campaign creatives - Develop high-converting copy for emails, LinkedIn, and landing pages - Align messaging across outbound and paid channels Make performance visible - Monitor campaign performance - Run A/B tests on messaging, targeting, and formats - Turn insights & ideas into better campaigns - Show how outbound contributes to the pipeline and growth Soft Skills That Matter Here - You think in outcomes, not tasks. You don’t measure success by “messages sent” — you care about replies, conversations, and pipeline. - You’re comfortable owning the full loop. From idea → execution → results → iteration. No hand-offs, no hiding behind process. - You communicate like a human. You know how to write and speak in a way that gets attention without sounding like marketing. - You handle ambiguity without slowing down. Not everything will be perfectly defined — you move forward, test, and figure it out. - You can push back (constructively). If something won’t work — you say it, explain why, and suggest a better way. - You stay organised under pressure. Multiple campaigns, markets, and stakeholders — and still no chaos. - You’re naturally curious about what works. You look at data, patterns, competitors, markets — and turn that into better campaigns. - You’re resilient. Outbound means rejection. You don’t take it personally — you optimise it. What We’re Looking For You probably already: - Have 2–4+ years in B2B outbound / ABM / digital marketing - Understand how sales actually works, not just marketing theory - Know your way around: email outreach tools, LinkedIn outreach, CRM systems - Can write clean, natural, high-converting copy - Speak and write strong English And you’re the kind of person who: - Cares about results, not just activity - Likes testing things and seeing what sticks - Can manage multiple campaigns without chaos - Is curious about markets and what actually works - Isn’t afraid of databases and working with stats Why This Role Is Different This isn’t “set campaigns and hope.” This is: - Direct impact on sales pipeline - Real ownership (your ideas go live, fast) - Close work with sales - not in isolation - Fast feedback loop (you’ll know what works quickly) - Space to experiment, break things, and improve Who You'll Work With You’ll report to the Outbound Marketing Lead and work closely with growth marketing, sales and design teams - no silos, just getting things moving. Let’s turn outbound into a real growth engine! HIRING PROCESS: Intro Call with TA Specialist → Hard skills interview → Final interview → Offer We offer: - Level up daily. Real mentorship, a clear career path, and support to lead your product. - Battle-tested tech stack. Work with what we bet on: microservices, serverless, SRE strength. - Health comes first. Insurance and 10 days' sick leave — because your health is a priority. - Work your way. Remote, hybrid, Kyiv office — find your rhythm. - Time off that matters. 20 days paid vacation, public holidays — to recharge your way. - Build your brand. Share your story, grow your voice — inside and out. - Culture with a pulse. Team offsites, community events, and the energy of people who care.

About GitHub GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot. Locations In this role you can work from Remote, India Overview GitHub is expanding its Marketing team and seeks experienced professionals to enhance our marketing efforts. As a Marketing Manager, you will analyze key performance indicators and collaborate on marketing strategies. The ideal candidate will take part in shaping GitHub’s marketing strategies, driving impactful campaigns that reach developers worldwide while gaining valuable insights into data-driven decision-making, market trends, and cross-functional collaboration. Responsibilities - Analyze key performance indicators for programs, products, or audiences to identify insights that influence marketing and business planning decisions and present these insights during regular business review meetings. - Assist in developing project management plans to ensure the successful delivery of low complexity projects and support senior colleagues by leveraging existing resources to manage project scope and resources effectively. - Collaborate with internal teams to develop and implement marketing campaigns, programs, and promotions for specific business areas, ensuring alignment with overall business objectives. - Define and manage the execution of test-and-learn experiments to enhance business outcomes, often in partnership with engineering and analytics teams, and recommend actions based on the results. - Support the development of stakeholder relationships, escalate issues as needed, and engage with team members to analyze results, identify themes, and generate business recommendations. - Track customer feedback and work with customer support teams to develop engaging customer experiences, ensuring that diversity, inclusion, and accessibility are considered. - Examine performance data and trends to develop insights and make recommendations for corrective actions and optimization, sharing relevant details with internal stakeholders. - Oversee brand consistency across all marketing channels and materials, ensuring that all communications align with the company's brand values and messaging. - Manage and optimize marketing budgets to maximize ROI, ensuring that all marketing activities are cost-effective and aligned with business goals. Qualifications Required Qualifications: - 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field, - OR bachelor's degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field, - OR equivalent experience. Preferred Qualifications: - 3+ years' experience working in the software development industry - 2+ years' experience working with marketing analytics tools and technologies (e.g., Marketo, Salesforce, PowerBI) - Experience in brand positioning, storytelling, and messaging to drive customer engagement and differentiation in the market. - Experience in A/B testing, growth marketing tactics, and conversion rate optimization (CRO) is a plus. GitHub values - Customer-obsessed - Ship to learn - Growth mindset - Own the outcome - Better together - Diverse and inclusive Manager fundamentals - Model - Coach - Care Leadership principles - Create clarity - Generate energy - Deliver success Who We Are GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub. Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms. Join us, and let’s change the world, together. Equal Employment Opportunity GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!