• Effectively communicate directly with clients, manage multiple projects, prioritize tasks & meet deadlines. • Conceptualization & Ideation: Develop creative concepts, mood boards, sketches & wireframes. • Branding & Visual Identity: Design logos, color schemes, brand guidelines & marketing materials. • Web & Digital Design: Develop user interfaces, web graphics & digital assets for online platforms. • Print Design: Design layouts for magazines, packaging etc. & prepare files for print. • Illustration & Infographics: Create custom illustrations & infographics to represent data. • Image Editing & Enhancement: Edit & enhance images to fit design requirements. • Motion Design & Video Editing: Design animations, motion graphics & visual effects for various platforms. • Team Collaboration & Presentation: Communicate with team members & present design concepts. • Software Proficiency & Technical Skills: Proficient in Adobe Creative Suite, online web editors & online tools. • Quality Control & Finalization: Conduct quality checks & prepare final files for delivery.

• Analyzing graphics over various media and conceiving visuals based on requirements. • Jot down the basic line of action and define budget constraints. • Roughly draft and present the idea. • Discuss the prepared rough draft with higher officials and finalize the design. • The selection of colors and layouts should be done very carefully. • Create graphics in the form of images and words. • Take feedback and amend accordingly. • Create a wide variety of graphics for company logos, websites, social media, etc. • Test the resolution of the graphics for different platforms and screen sizes. • Ensure that the font size and style are set such that the text and images are clear and readable. • Maintain good relations with clients, writers, designers, and other co-workers. • Ensure that the final design is intriguing and fascinating.

• Develop highquality elearning courses using Articulate Rise and Articulate Storyline • Create and refine multimedia assets (graphics, layouts, interactions, animations) based on storyboards • Team up with Instructional Designers and SMEs to transform concepts into compelling learning experiences. • Package and publish courses following SCORM (1.2/2004) and xAPI specifications • Ensure visual consistency, accessibility compliance, and responsive performance • Test, troubleshoot, and deploy courses within various LMS environments • Validate course reporting (completion, scoring, tracking) across SCORM/xAPI-compatible LMS systems

• Lead the design and execution of email marketing campaigns from concept to delivery • Create high-performing assets for retention initiatives (email, landing pages, collections) • Define and improve design guidelines, workflows, and best practices for retention • Collaborate with marketing, data, and product teams to align design with performance goals • Design user-centered landing pages with strong UI/UX principles • Generate innovative concepts that improve engagement and retention metrics • Ensure brand consistency across all retention touchpoints • Provide feedback, coaching, and direction to elevate team output • Continuously explore and implement AI tools and automation to improve speed and scalability