• Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams. • Ensure alignment and effective communication among all stakeholders to drive project success. • Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns. • Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies. • Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance. • Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness. • Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions. • Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.

• Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams. • Ensure alignment and effective communication among all stakeholders to drive project success. • Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns. • Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies. • Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance. • Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness. • Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions. • Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.

​​Looking for Philippines-based candidates Job Role: Search & Content Lead Compensation range: $2500 AUD / Monthly Engagement type: Independent Contractor Agreement Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time. Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home. Who The Client Is: Our client is an Australian B2B eCommerce and lead-generation business selling commercial matting solutions nationwide. Their website plays a critical role in driving Direct online sales, Quote requests, Sample requests, & Inbound enquiries. They operate in the built environment and construction support space, working closely with commercial buyers, contractors, and project stakeholders. As the business grows, they are investing in strengthening their digital presence to drive measurable commercial outcomes. Role Overview: We’re looking for a Search & Content Lead who will own and execute a content and SEO strategy focused on driving qualified organic traffic, online sales, and high-quality inbound leads that influence revenue. This is a commercial SEO role, not just content creation; success is measured by business impact, not just rankings.  You’ll sit at the intersection of SEO, content, and conversion, responsible for improving the visibility and performance of key commercial pages. You’ll translate technical and product knowledge into clear, structured, high-converting content that helps buyers make decisions. You’ll also work closely with internal subject-matter experts and a senior external SEO consultant for guidance, QA, and strategic direction. Key Responsibilities: SEO & Content Execution - Develop and execute SEO and content initiatives aligned with commercial goals - Focus on category pages, product pages, quote/sample pages, use-case pages, comparisons, FAQs, and case studies - Create and optimise content that ranks and converts Keyword & Search Strategy - Conduct keyword research and search intent analysis - Identify opportunities across non-brand, high-intent search queries - Improve visibility in both traditional and AI-assisted search environments Content Development & Optimisation - Translate technical information into clear, buyer-friendly content - Continuously update and optimise existing pages for performance - Improve internal linking, page structure, and on-page SEO Expert Knowledge Extraction - Interview internal subject-matter experts - Extract buyer questions, objections, and insights - Turn this into structured content that performs commercially Performance Tracking & Reporting - Monitor SEO and content performance using GA4, Search Console, and other tools - Track metrics tied to business outcomes (not vanity metrics) - Deliver actionable insights and optimisation recommendations Deliverables - Weekly priority backlog - Monthly performance scorecard - Content and optimisation briefs - Published and updated pages - Expert interview summaries - Technical SEO tickets - Page-level recommendations aligned to revenue goals Success Measures - Growth in qualified organic leads - Increase in quote requests, sample requests, and inbound enquiries - Improvement in non-brand traffic to key commercial pages - Stronger conversion paths across product and category pages - Contribution to online and offline revenue impact Support Structure - Own day-to-day execution - Collaborate with internal stakeholders - Work alongside a senior external SEO consultant for: - Strategy guidance - QA and feedback - Technical escalation Required Skills and Qualifications: - Proven experience in commercial SEO and content strategy - Strong experience with category/product-led content optimisation - Proficiency in Google Analytics (GA4) and Search Console - Experience with CMS platforms (WordPress, Shopify, etc.) - Strong content briefing, editing, and optimisation skills - Excellent written English (clear, structured, and persuasive) - Ability to translate data into actionable improvements - close attention to detail and content accuracy - Comfortable working independently in a remote setup Nice to Have - Experience in B2B, eCommerce, or technical industries - Exposure to AI search optimisation / structured content - Basic technical SEO understanding - Off-page SEO knowledge (not required, but beneficial)  Work Arrangement & Expectations: This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

At SailPoint, you’ll help shape the future of identity security at a company trusted by the world’s leading enterprises. We combine cutting-edge technology with a people-first culture that values innovation, integrity, and impact. Here, your work directly helps organizations operate securely, efficiently, and with confidence—while you grow your career alongside smart, collaborative teammates. We are seeking a Web Marketing Manager, Optimization & Personalization to maximize the demand generation performance of SailPoint.com through experimentation, personalization, and account-based marketing (ABM). This role will play a critical part in operating and scaling an established, high-performing web optimization program, with a focus on delivering measurable improvements in engagement, conversion, and pipeline impact. As an integral member of the Digital Experience & Optimization team, this role owns the strategy and performance management of SailPoint’s CRO, personalization, and website merchandising programs. The ideal candidate is a hands-on web marketer who combines strong CRO and UX expertise with analytical rigor, sound judgment, and the ability to collaborate effectively across marketing, sales, and agency partners. Responsibilities Conversion rate optimization & experimentation - Own the CRO and experimentation strategy and roadmap for SailPoint.com, including hypothesis development, prioritization, and performance evaluation - Own partnership with a dedicated CRO agency responsible for test execution (design, development, QA, launch, and analysis) to deliver a high-velocity experimentation program - Provide clear direction and prioritization for a high-velocity experimentation cadence, aligned to business objectives and website KPIs - Collaborate closely with UX, analytics, paid media, and SEO/AEO in ideating and prioritizing test concepts - Translate test results into actionable insights and continuously apply learnings to improve website performance Website personalization strategy & execution - Own the website personalization strategy and execution, defining target audiences and tailored experiences based on behavior, persona, industry, lifecycle stage, and location - Operate and optimize personalization programs that dynamically adapt content, messaging, CTAs, and promotions across key website experiences - Collaborate with marketing operations and analytics teams to leverage tools supporting visitor detection, identity resolution, and audience data - Support demand generation and campaign teams in activating personalization for audience-based and campaign initiatives - Define and track personalization KPIs with a focus on engagement, lead generation, MQLs, opportunities, and pipeline impact Account-Based Marketing (ABM) web experiences - ​Partner with field marketing and sales teams to deliver 1:1 and 1:few ABM landing pages at scale - Support the onboarding and adoption of a dedicated ABM experience platform to enable scalable, governed customization - Define frameworks, templates, and governance models for ABM landing page creation to ensure speed, consistency, and measurability - Track and optimize ABM landing page performance against agreed-upon engagement and pipeline metrics Website merchandising & promotion strategy - ​Own the website merchandising and promotion strategy, defining how content, offers, and campaigns are surfaced across SailPoint.com - Manage personalized and audience-aware promotional placements to drive high-quality engagement and lead capture - Establish prioritization frameworks to balance demand generation needs, campaign objectives, and user intent - Continuously test and optimize merchandising strategies through experimentation and performance analysis Requirements - 5+ years of experience in web marketing, conversion rate optimization, personalization, or digital optimization - Proven experience owning or leading a structured CRO and experimentation program - Strong understanding of UX and CRO best practices and how they impact conversion and engagement - Hands-on experience with A/B testing and personalization tools (e.g., Intellimize/Webflow Optimize, Optimizely, or similar) - Strong proficiency in web analytics platforms (e.g., Google Analytics, Amplitude, or similar) - Experience with behavioral analytics tools (e.g., Hotjar or similar) - Solid understanding of digital marketing channels and their influence on website behavior (SEM, SEO, CRO, Social, Display, etc.) - Demonstrated ability to analyze data, derive insights, and take action - Experience working cross-functionally and managing agency partners Preferred - Experience supporting ABM web initiatives in a B2B SaaS or enterprise environment - Familiarity with visitor identification, audience data platforms, or CDPs - Experience in B2B SaaS, cybersecurity, or enterprise technology Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint. As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD): $99,100 - $167,088.00Base salaries for employees based in other locations are competitive for the employee’s home location. Benefits Overview 1. Health and wellness coverage: Medical, dental, and vision insurance 2. Disability coverage: Short-term and long-term disability 3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D) 4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children 5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account 6. Financial security: 401(k) Savings and Investment Plan with company matching 7. Time off benefits: Flexible vacation policy 8. Holidays: 8 paid holidays annually 9. Sick leave 10. Parental support: Paid parental leave 11. Employee Assistance Program (EAP) and Care Counselors 12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options 13. Health Savings Account (HSA) with employer contribution SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law. Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.