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The World’s Leading Blockchain Ecosystem and Digital Asset Exchange
DACH Marketing Lead
Location
United Kingdom
Posted
89 days ago
Salary
0
Seniority
Senior
Job Description
DACH Marketing Lead
Binance
• Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams. • Ensure alignment and effective communication among all stakeholders to drive project success. • Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns. • Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies. • Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance. • Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness. • Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions. • Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.
Job Requirements
- Proven experience working in international environments with cross-functional teams and multiple stakeholders.
- Demonstrated success in business development, partnerships, or sales.
- Strong analytical mindset with the ability to identify and leverage growth opportunities.
- Deep understanding of digital marketing channels and associated analytics tools.
- Exceptional communication, negotiation, and relationship-building skills.
- Ability to translate complex data into clear and actionable business insights.
- Proactive, self-motivated, and detail-oriented.
- Fluency in both English and German is mandatory.
- Experience working remotely and in startup environments is a plus.
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