• Assist with leading marketing efforts and managing key B2C audiences for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena teams, by supporting campaign planning, content coordination, and day-to-day execution. • Support the development and execution of integrated marketing campaigns to recruit fellows, engage alumni, and build visibility for Startup Arena participants. • Coordinate marketing efforts for large-scale initiatives, such as the NBA HBCU Fellowship Program, working cross-functionally across internal teams. • Develop and distribute content across communication channels, including newsletters, email marketing, and social media, tailored for B2C audiences. • Manage and optimize paid media campaigns using ad grants and budgeted spend (e.g., Google Ads, LinkedIn, Meta) to boost outreach and awareness. • Track and analyze campaign performance, providing actionable insights and recommendations to improve effectiveness. • Execute co-marketing strategies in partnership with MLT’s Employer Partners and Philanthropy team to enhance visibility and relationship value. • Ensure brand consistency across all B2C materials, collaborating with the broader marketing team to align messaging with MLT’s mission and goals. • Conduct market research and support content planning based on trends and engagement insights. • Lead administrative duties in support of B2C Marketing efforts, including meeting coordination, note taking, and internal communications. • Perform other duties as assigned

• Drive profitable growth through the development of global market plans for liquid cooling solutions, applications (e.g., data centers, electronics, industrial cooling), and associated marketing plans. • Validate key market dynamics and gaps using the Voice of Customer process, engaging industry experts and consultants, and building long-term market development relationships with key customers in the liquid cooling sector. • Co-develop advocacy strategies and content with the business development team, Governmental Affairs team, and support advocacy outreach focused on sustainable cooling technologies. • Translate market trends into overall market segment narratives to drive internal cross-functional alignment at all levels in the organization. • Represent liquid cooling projects at senior level reviews. • Develop and lead the execution of actionable marketing plans for identified focus markets, segments, and applications within the liquid cooling ecosystem, addressing market needs and gaps. • Lead the development of the Marketing Strategy in collaboration with the regional marketing leaders. • Drive globally coordinated execution of regional marketing plans with regional marketing leaders. • Develop and manage product line road maps for focus markets, segments, and applications in liquid cooling, including new product adoption and introduction. • Support Global Product Manager with specific marketing assessments and campaigns to protect the product line base business in liquid cooling. • Ensure the successful commercialization of market-driven products / technology(s). • Coordinate growth project leaders driving market-driven new product development (NPD) initiatives. • Implement value-based / strategic pricing strategies. • Take customer and market trends, feedback, and opportunities to help set technology’s focus and set the direction for Chemours growth initiatives in liquid cooling. • Develop and drive marketing campaigns in support of new product launches and deliver measurable financial results. • Lead the development of marketing communications plans in support of marketing campaigns, working through Corporate Marketing Communications.

• Assist in coordinating marketing campaigns, including digital activations, partner integrations, and special projects. • Support communication and task management with external vendors and agencies, ensuring deadlines and deliverables are met. • Facilitate collaboration between internal teams and external stakeholders, maintaining clear and structured communication. • Monitor timelines, campaign milestones, and dependencies to ensure smooth execution. • Maintain campaign documentation, reports, and status updates for cross-functional visibility. • Contribute to the optimization of workflows and processes, supporting scalability and consistency.

• Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels • Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact • Oversee the creation and optimization of high-performing content and messaging across owned channels • Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs