• Develop and lead the regional marketing strategy to support business objectives across the U.S. and Canada • Manage and mentor a high-performing team of marketers, ensuring alignment with global priorities and local market needs • Drive demand generation programs including digital marketing, events, ABM, and partner marketing to support sales pipeline growth • Partner closely with Sales and Business Development teams to align marketing activities with revenue goals and customer acquisition strategies • Work with business unit teams to drive consumption of SANS offerings across customer organizations and their employees (students/learners who participate in SANS training and certifications) • Analyze market trends, customer insights, and competitive landscape to inform strategic decisions • Manage regional marketing budget and report on ROI and marketing performance metrics • Partner with Product Marketing to tailor messaging and content to regional buyer personas and market conditions • Ensure brand consistency and alignment across all marketing channels and regional touchpoints • Perform other related duties as assigned.

• Jij zorgt dat marketing meer is dan communicatie: jij maakt het verschil in hoe opdrachtgevers ons zien en kiezen. • We zoeken iemand die marketing inzet als strategisch instrument om onze marktpositie te versterken en klantwaarde te vergroten. • Jij bent een partner die meedenkt over commerciële strategie en deze vertaalt naar gerichte marketingacties die aantoonbaar bijdragen aan resultaat. • Met jouw inzichten en initiatieven zorg je dat onze marketingactiviteiten proactief bijdragen aan de klantwaardestrategie van Strukton Wegen & Beton en ons onderscheiden. • Ontwikkelen van een marketingstrategie en uitvoeren van marketingacties die aansluiten op onze landelijke projecten en vestigingen, en ze versterken. • Marketing en communicatie inzetten om opdrachtgevers te bereiken, beïnvloeden en overtuigen – niet om alleen zichtbaar te zijn. • Adviseren en initiatieven nemen om Strukton Wegen & Beton proactief te positioneren bij opdrachtgevers en stakeholders. • Marketinginzichten vertalen naar concrete adviezen en acties die bijdragen aan tevreden opdrachtgevers en langdurige relaties. • Samenwerken met collega’s in business development en projectteams om marketing te koppelen aan commerciële doelstellingen. • Zichtbaar maken – intern èn extern – wat wij doen en waar we voor staan. • Uitvoerende activiteiten zoals contentcreatie, bijeenkomsten en presentaties voorbereiden, projectinformatie inzetten, campagnes draaien, zorgen voor actueel marketing- en communicatiemateriaal.

• Collaborate closely with sales, cross-functional teams, channel partners, and key account customers to localize global marketing/campaign strategies with ANZ market in mind • Drive brand awareness, consumer engagement, and increase product sales in ANZ market • Develop and implement comprehensive marketing plans aligned with regional business objectives and target audience preferences • Manage and optimize marketing budget to ensure maximum ROI on all campaigns and initiatives • Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies • Create and oversee the production of marketing materials, including digital content, print collateral, and promotional items • Plan and execute multi-channel marketing campaigns across digital, social media, email, and traditional platforms • Collaborate with the global/regional marketing team to ensure consistent brand messaging and adapt global campaigns for ANZ market • Monitor and report on key performance indicators (KPIs) for all marketing activities, providing insights and recommendations for improvement • Coordinate with the sales team to develop targeted strategies for key accounts and support their efforts to increase market share and shelf space • Ensure compliance with local advertising regulations and brand guidelines in all marketing initiative

• Lead the development and execution of full-funnel acquisition strategies to grow market share and deliver measurable pipeline and revenue impact • Generate new demand across faculty through data-informed, multi-channel campaigns that drive awareness, demand, and conversion • Collaborate cross-functionally with Product Marketing, Sales, Revenue Operations, and Brand to activate campaigns and optimize demand performance across all channels • Own the end-to-end strategy for acquiring new faculty customers across prioritized product areas and customer segments • Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels • Use audience segmentation frameworks to deliver tailored messaging and user journeys • Manage 3 direct reports, responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadership • Embed testing, automation, and intent-based targeting into campaign frameworks