• Build robust, well-documented backend solutions that ensure scalability and efficiency; • Propose improvements to architecture, quality, and performance across applications, always aligned with the Architecture and Information Security teams’ guidelines; • Create and execute test plans to ensure product reliability throughout all development stages; • Actively participate in code reviews, recommending best practices and supporting the team’s technical growth; • Monitor and support production applications, identifying issues and implementing improvements; • Collaborate with business specialists and other technology areas to deliver solutions with real, measurable impact; • Share knowledge and mentor less experienced developers, contributing to the team’s development.

• Design and implementation of graphics for our online shop, e.g., sliders, teasers, landing pages and other content elements • Creation, design and implementation of newsletters in Klaviyo • Support in maintaining content in the Shopify backend • Contribution to the development and visual optimization of our digital brand presence • Support for the design team in producing various advertising materials for our sales channels • Background removal for packshots, image editing and retouching • Ensuring brand-compliant, high-quality design across all activities • Close collaboration with marketing, design and adjacent teams • Use of AI-assisted image generation to creatively support campaigns and content creation

• Define and lead the PIM/PXM strategy with Akeneo, collaborating with business and technical stakeholders. • Design and implement product information management solutions. • Ensure product data governance and quality. • Configure and customize Akeneo (data models, enrichment workflows). • Monitor product data performance and continuously improve the product experience across all channels. • Manage integrations between the PIM and internal and external systems. • Train teams on Akeneo and PIM best practices.

• Analyze website performance metrics to inform strategic recommendations • Lead content audits and create Keep-Update-Delete reports • Develop intuitive navigation structures and information architecture • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. • Provide UX and CRO-focused feedback on wireframes and visual designs • Ensure alignment with client brand messaging and visual identity • Co-lead the project delivery process alongside a Project Manager • Contribute to user journey mapping and documentation • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers • Propose and implement A/B and multivariate tests to support continuous improvement • Conduct qualitative research, including stakeholder interviews and persona development • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis • Support brand messaging strategy and product positioning • Collaborate on naming, copy tone, and style guidance deliverables • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities