• Own the global growth marketing strategy for Power and Technology, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances. • Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more). • Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR). • Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals. • Ensure tight alignment across event marketing, product marketing, digital demand centre, lead management and corporate marketing to orchestrate executions and optimisations as per vertical growth marketing plans and goals. • Proactively collaborate with other vertical growth marketing directors, to identify and implement best practices, improving our ways of working and building cross vertical / cross audience campaign strategies where audiences and priorities overlap. • Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance. • Track KPIs , providing regular reporting and actionable insights to senior stakeholders across the business to continuously improve performance based on learnings. • Lead teams to fully leverage marketing automation, analytics and CRM tools (e.g., Salesforce, Dreamdata, Super metrics) to manage campaign journeys, nurture processes and optimisation for performance management.

• Own the global growth marketing strategy for Financial Services and Trading, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances. • Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more). • Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR). • Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals. • Ensure tight alignment across event marketing, product marketing, digital demand centre, lead management and corporate marketing to orchestrate executions and optimisations as per vertical growth marketing plans and goals. • Proactively collaborate with other vertical growth marketing directors, to identify and implement best practices, improving our ways of working and building cross vertical / cross audience campaign strategies where audiences and priorities overlap. • Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance. • Track KPIs , providing regular reporting and actionable insights to senior stakeholders across the business to continuously improve performance based on learnings. • Lead teams to fully leverage marketing automation, analytics and CRM tools (e.g., Salesforce, Dreamdata, Super metrics) to manage campaign journeys, nurture processes and optimisation for performance management.

• Lead marketing strategy and execution. • Drive brand positioning, go-to-market planning, and demand generation. • Oversee digital marketing, content, events, and partner programs. • Manage performance metrics, budgets, and cross-functional collaboration. • Define and execute integrated GTM plans for new products and initiatives. • Lead multi-channel campaigns that generate qualified leads. • Own website growth strategy, including SEO and content optimization. • Exceptional ability to create and direct compelling content and thought leadership materials. • Plan and execute industry events and partner marketing initiatives. • Own marketing performance reporting and optimize campaigns for maximum ROI.

• Own day-to-day performance of the affiliate portfolio across all verticals. • Source, negotiate, and onboard new affiliate partners (networks, publishers, media buyers, comparison sites). • Optimise commission structures (CPA, rev share, hybrid) to maximise ROI and player quality. • Test new affiliate types, geographies, and traffic sources to diversify acquisition. • Monitor competitor activity and emerging opportunities across crypto, iGaming, and esports. • Own reporting and performance tracking for the affiliate channel. • Analyse partner-level metrics: FTDs, CPA, LTV, ROAS, and player quality. • Identify underperformance and implement corrective actions. • Run cohort analyses to evaluate long-term value by partner and deal structure. • Deliver structured insights and recommendations to the Head of Acquisition and CMO. • Build and maintain relationships with affiliate partners, networks, and agencies. • Manage negotiations, rate cards, and performance-based agreements. • Provide partners with creatives, tracking links, and updated offers. • Ensure accurate tracking, attribution, and compliance across all partnerships. • Lead testing across affiliate strategies: offers, creatives, geos, and partner types. • Work with BI to validate hypotheses and optimise performance. • Identify new growth opportunities across crypto, Web3, and emerging channels. • Work with BI on attribution, tracking, and fraud detection. • Align with CRM to optimise onboarding and early-stage conversion. • Collaborate with creative teams to develop high-performing assets. • Share insights with acquisition and product marketing teams to inform strategy.