Title: Growth & Digital Marketing Specialist (Fluent Japanese speaker) Location: Remote Remote JP Type: Full-time Workplace: Fully remote Job Description: We are looking for a Growth & Digital Marketing Specialist to work with us remotely. About Us Founded in 2006, CXG is a global customer experience agency specializing in the premium and luxury industries. We serve over 200 luxury clients with a multicultural team of 250+ professionals. Our mission is to help brands transform customer and employee experiences through tailored insights, strategy, and implementation. We are passionate about delivering impact. Our clients include the world’s most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction. Your role As Growth & Digital Marketing Specialist, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams. Key Responsibilities: 1. Local Growth Strategy & Planning - Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets. - Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders. - Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms). 2. Lead Generation & User Acquisition - Design and run multi-channel acquisition campaigns (online, offline, social, partnerships). - Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms. - Build and manage university, travel, and auto community programs to source qualified Evaluators. - Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies. - Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead. 3. Funnel Management & Optimization - Own the acquisition funnel from first touch to qualified Evaluator. - Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives. - Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates. - Build and maintain clear, simple processes so the funnel can be scaled. 4. Data, Reporting & Continuous Improvement - Define, track, and report on core acquisition KPIs - Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides. - Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups. - Build repeatable playbooks and documentation so Japan can scale beyond a single operator. 5. Communication & Collaboration - Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission. - Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation. - Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content). - Write clear, concise marketing and recruiting materials in English and Japanese. - Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once. Requirements What you bring along: - Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus). - 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets. - Native-level Japanese and strong business English (written and spoken). - Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting - Experience with influencer/social media campaigns - Strong analytical skills; comfortable with funnel metrics and campaign reporting. - Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).

• Produce structured capture support artifacts that help Xenith evaluate opportunities quickly, accurately, and consistently. • Support pre-proposal capture support and improve the speed and rigor of opportunity qualification. • Turn source documents into usable decision-support outputs for Client Executives and Growth leadership. • Report to the Chief Growth Officer and work closely with Client Executives and other Growth team members. • Conduct disciplined document analysis, source file mining, and artifact development. • Maintain organized working files and repeatable artifact-development practices that improve capture speed and consistency across pursuits. • Attend Growth meetings for awareness of priorities and provide responsive execution support across the Growth team.

• Your main goal is to increase connections between breeders/shelters and pet parents • Scale buyers and increase app traffic through SEA, SEO, social media • Optimise our E2E funnel to increase revenues (conversions, CTR, CAC, CLTV) • Automate and optimise AI companions to support you day-to-day • Be close to customers and partners, supporting customer support and partner updates

🚀 ABOUT FATHOM At Fathom, we believe that meetings are both our highest-leverage time and also often come with the heaviest burden. Too much of our attention is lost to menial tasks - like taking notes, documenting decisions, or chasing down action items - when it should be focused on human connection, collaboration, and strategic thinking. We created Fathom to eliminate the needless overhead of meetings. Our AI assistant captures, summarizes, and organizes the key moments of your calls, so you and your team can stay fully present without sacrificing context or clarity. From instant, searchable call summaries to seamless CRM updates and team-wide sharing, Fathom transforms meetings from a source of friction into a place for alignment and momentum. We’re a small company that creates magical experiences through the hard work of focused builders. We try to live our values - Care Deeply, Seek Leverage, Share Ownership, Sustain Urgency, and Be Tenacious - in everything we do, every day. We started Fathom to rid us all of the tyranny of note-taking, and people seem to really love what we've built so far: 🥇 #1 Most Used App of the Year on HubSpot for 2025 🔥 #1 Rated on G2 with 6,500+ reviews and a perfect 5/5 rating 🥇 #1 Product of the Day and #2 AI Product of the Year 🏆 Recognized on G2’s 2026 Top 100 Best Global Software Companies 🚀 Most installed AI meeting assistant on both the Zoom and HubSpot marketplaces 📈 We’re hitting revenue and usage records every week We think you’ll be pretty excited about Fathom too if you give it a try. Sign up today (it’s free)! 🔥 WHY YOU SHOULD JOIN US - Tons of product-market fit: Our product is loved by users, and we’re growing fast via a PLG motion. - You’ll build from 0 → 1: As our first growth marketer, you’ll define the function, build the foundation, and scale the strategy. - Your impact is immediate: You’ll shape how we position, launch, and grow our product across the funnel. No cogs in the wheel here. - We’re on the leading edge of AI: We embrace the rapidly evolving AI landscape, both in our product development and internal applications. - Remote and async-first: We value deep work and give you the autonomy to own your craft. ABOUT THE ROLE We’re hiring a Head of Growth Marketing to accelerate Fathom’s next stage of growth. In this role, you’ll build, test, and scale strategies that drive acquisition, product adoption, and virality. You’ll own growth experiments across community, paid, organic, and product-led funnels -- combining creativity with analytical rigor. You’ll report to our VP of Marketing and partner closely with Product, Finance, Data, and Sales. This is an ideal role for someone who thrives in fast-moving startup environments, loves blending strategy with execution, and is obsessed with turning ideas into measurable impact. WHAT YOU’LL DO - Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more. - Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation. - Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns. - Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys. - Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions. - Research and test new channels, tactics, and tools to keep us ahead of the curve. - Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting. DOES THIS SOUND LIKE YOU? - You can seamlessly float between strategy and execution. - You’re user centric, yet data obsessed. - You test everything, and also pursue scale. - You move fast, iterate quickly, and learn graciously. - The rate of iteration in AI excites you, and has fundamentally shaped how you approach your work and day. WHO WE THINK WILL THRIVE (AKA Requirements): - 5+ years in self-serve subscription growth, demand generation, or performance marketing in B2B SaaS (ideally PLG). - Proven track record of designing and running growth experiments that deliver measurable results. - Strong analytical skills -- fluent in data analysis, funnel metrics, and growth KPIs. - Hands-on experience with analytics and experimentation tools (working with WebFlow, HubSpot, Amplitude, Hex, GA4, etc.). - Creative and scrappy: you can ideate, launch, and measure campaigns quickly. - Comfortable working cross-functionally with Product, Data, and Sales. - Bias toward action, resourceful, and energized by fast-paced startup environments. WHAT'S IN IT FOR YOU - The opportunity to shape the foundational software services of a growing company - A role that balances innovation and incremental improvement - A dynamic and collaborative marketing team - Competitive compensation and benefits - A supportive environment that encourages innovation and personal growth ABOUT OUR HIRING PROCESS - You’ll first meet with the VP of Marketing, then several members of the team. We’ll wrap with a very timeboxed exercise. - We’ll ask you to walk us through past growth experiments and outcomes. We’re excited to see how you think, test, and measure impact. - We believe in honest transparency. Ask us anything about the role, company, day-to-day expectations, outcomes, and more. - We move fast: expect a 2–3 week process from start to finish.