CXG - Customer Experience Group

Develop and execute localized growth strategies for evaluator acquisition in Japan, managing multi-channel campaigns and optimizing the acquisition funnel while tracking key performance metrics for continuous improvement.

Title: Growth & Digital Marketing Specialist (Fluent Japanese speaker) Location: Remote Vietnam Philippines Malaysia Indonesia Taiwan Japan Type: Full-time Workplace: Fully remote Job Description: We are looking for a Growth & Digital Marketing Specialist to work with us remotely. About Us Founded in 2006, CXG is a global customer experience agency specializing in the premium and luxury industries. We serve over 200 luxury clients with a multicultural team of 250+ professionals. Our mission is to help brands transform customer and employee experiences through tailored insights, strategy, and implementation. We are passionate about delivering impact. Our clients include the world’s most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction. Your role As Growth & Digital Marketing Specialist, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams. Key Responsibilities: 1. Local Growth Strategy & Planning - Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets. - Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders. - Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms). 2. Lead Generation & User Acquisition - Design and run multi-channel acquisition campaigns (online, offline, social, partnerships). - Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms. - Build and manage university, travel, and auto community programs to source qualified Evaluators. - Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies. - Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead. 3. Funnel Management & Optimization - Own the acquisition funnel from first touch to qualified Evaluator. - Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives. - Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates. - Build and maintain clear, simple processes so the funnel can be scaled. 4. Data, Reporting & Continuous Improvement - Define, track, and report on core acquisition KPIs - Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides. - Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups. - Build repeatable playbooks and documentation so Japan can scale beyond a single operator. 5. Communication & Collaboration - Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission. - Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation. - Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content). - Write clear, concise marketing and recruiting materials in English and Japanese. - Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once. Requirements What you bring along: - Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus). - 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets. - Native-level Japanese and strong business English (written and spoken). - Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting - Experience with influencer/social media campaigns - Strong analytical skills; comfortable with funnel metrics and campaign reporting. - Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).

Title: Growth & Digital Marketing Specialist (Fluent Japanese speaker) Location: Remote Remote JP Type: Full-time Workplace: Fully remote Job Description: We are looking for a Growth & Digital Marketing Specialist to work with us remotely. About Us Founded in 2006, CXG is a global customer experience agency specializing in the premium and luxury industries. We serve over 200 luxury clients with a multicultural team of 250+ professionals. Our mission is to help brands transform customer and employee experiences through tailored insights, strategy, and implementation. We are passionate about delivering impact. Our clients include the world’s most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction. Your role As Growth & Digital Marketing Specialist, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams. Key Responsibilities: 1. Local Growth Strategy & Planning - Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets. - Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders. - Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms). 2. Lead Generation & User Acquisition - Design and run multi-channel acquisition campaigns (online, offline, social, partnerships). - Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms. - Build and manage university, travel, and auto community programs to source qualified Evaluators. - Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies. - Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead. 3. Funnel Management & Optimization - Own the acquisition funnel from first touch to qualified Evaluator. - Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives. - Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates. - Build and maintain clear, simple processes so the funnel can be scaled. 4. Data, Reporting & Continuous Improvement - Define, track, and report on core acquisition KPIs - Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides. - Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups. - Build repeatable playbooks and documentation so Japan can scale beyond a single operator. 5. Communication & Collaboration - Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission. - Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation. - Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content). - Write clear, concise marketing and recruiting materials in English and Japanese. - Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once. Requirements What you bring along: - Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus). - 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets. - Native-level Japanese and strong business English (written and spoken). - Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting - Experience with influencer/social media campaigns - Strong analytical skills; comfortable with funnel metrics and campaign reporting. - Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).

Title: Growth & Digital Marketing Specialist (Fluent Japanese speaker) Location: Vietnam Philippines Malaysia Taiwan Japan Type: Full-time Workplace: Fully remote Job Description: We are looking for a Growth & Digital Marketing Specialist to work with us remotely. About Us Founded in 2006, CXG is a global customer experience agency specializing in the premium and luxury industries. We serve over 200 luxury clients with a multicultural team of 250+ professionals. Our mission is to help brands transform customer and employee experiences through tailored insights, strategy, and implementation. We are passionate about delivering impact. Our clients include the world’s most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction. Your role As Growth & Digital Marketing Specialist, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams. Key Responsibilities: 1. Local Growth Strategy & Planning - Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets. - Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders. - Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms). 2. Lead Generation & User Acquisition - Design and run multi-channel acquisition campaigns (online, offline, social, partnerships). - Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms. - Build and manage university, travel, and auto community programs to source qualified Evaluators. - Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies. - Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead. 3. Funnel Management & Optimization - Own the acquisition funnel from first touch to qualified Evaluator. - Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives. - Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates. - Build and maintain clear, simple processes so the funnel can be scaled. 4. Data, Reporting & Continuous Improvement - Define, track, and report on core acquisition KPIs - Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides. - Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups. - Build repeatable playbooks and documentation so Japan can scale beyond a single operator. 5. Communication & Collaboration - Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission. - Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation. - Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content). - Write clear, concise marketing and recruiting materials in English and Japanese. - Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once. Requirements What you bring along: - Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus). - 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets. - Native-level Japanese and strong business English (written and spoken). - Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting - Experience with influencer/social media campaigns - Strong analytical skills; comfortable with funnel metrics and campaign reporting. - Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).

Title: Apply now: Luxury Brand Appraiser in Germany - Remote Location: Germany Type: Contract Workplace: Remote Job Description: Turn your passion for luxury into a career opportunity. Explore the world of premium brands and make a lasting impression in fashion, beauty, jewelry, or automotive. Become part of CXG, the global leader in customer experience, and work with renowned names such as Louis Vuitton, Dolce & Gabbana, Bentley, Prada, Versace, and many more. About the role: As a luxury brand evaluator, you'll immerse yourself in the world of luxury to discreetly evaluate customer experiences and provide critical feedback that helps brands improve their services. Whether you visit boutiques, shop online, or return a product, your voice shapes the future of luxury. Flexibility - each store visit lasts approximately 20 minutes, giving you the flexibility to multitask. Frequent opportunities - complete multiple assignments per month and work with some of the most prestigious brands worldwide. Our partners in the luxury sector: Mode & Couture - Louis Vuitton, Saint Laurent, Balenciaga, Versace, Prada, Moncler, Fendi, Bottega Veneta, Ferragamo, COS, Bally, Dolce & Gabbana Jewelry and watches - Tiffany & Co, De Beers, Piaget, IWC, Boucheron, Pandora Beauty & Skin Care - Guerlain, Sephora, L'Oréal, Givenchy Automotive industry - Bentley, Jaguar, Genesis, Maserati, Vespa What you will do: 1. Choose your tasks - match your missions to your personal preferences and profile. 2. Visit luxury stores or review online - talk to the salespeople in the stores or online, from the comfort of your home. 3. Observe closely - check the ambience, service quality and overall customer experience. 4. Give honest feedback - use our platform to share your observations via questionnaires. Advantages of the role: Collaboration with renowned brands from various industries. Flexible tasks tailored to your interests. Compensation for your time and contribution, with the possibility of refunds for purchases. A user-friendly platform for managing orders and feedback. How to become a member of the CXG community: 1. Register: Log in to live.cxg.com and confirm your email. 2. Complete your profile: Fill out your information 100% and get verified. 3. Get certified: Pass the general certification to gain access to the missions. 4. Apply for missions: Explore assignments with brands that excite you. 5. Start with evaluation: Start making a difference in the luxury market. Compensation: Non-purchase evaluations: You will receive a fee based on the complexity of the assignment. Purchase-based evaluations: Reimbursement for approved items as specified in the task description. About CXG CXG connects premium brands with over 80,000 evaluators across 70 countries. With 12 global offices and nearly two decades of CX retail experience, we strive to redefine the customer experience for luxury giants. Join us and enjoy the flexibility of working on the go with our mobile platform, CXG Live. This platform allows you to seamlessly manage missions, certifications, and feedback. Requirements - You must be at least 18 years old. - Current customer of premium and luxury brands. - Not currently contracted with any retail brand to ensure impartiality. - Punctual, organized, detail-oriented and reliable. - Attentive and passionate about customer experience. - No prior experience is required; we value honest feedback from real customers.