• Your main goal is to increase connections between breeders/shelters and pet parents • Scale buyers and increase app traffic through SEA, SEO, social media • Optimise our E2E funnel to increase revenues (conversions, CTR, CAC, CLTV) • Automate and optimise AI companions to support you day-to-day • Be close to customers and partners, supporting customer support and partner updates

🚀 ABOUT FATHOM At Fathom, we believe that meetings are both our highest-leverage time and also often come with the heaviest burden. Too much of our attention is lost to menial tasks - like taking notes, documenting decisions, or chasing down action items - when it should be focused on human connection, collaboration, and strategic thinking. We created Fathom to eliminate the needless overhead of meetings. Our AI assistant captures, summarizes, and organizes the key moments of your calls, so you and your team can stay fully present without sacrificing context or clarity. From instant, searchable call summaries to seamless CRM updates and team-wide sharing, Fathom transforms meetings from a source of friction into a place for alignment and momentum. We’re a small company that creates magical experiences through the hard work of focused builders. We try to live our values - Care Deeply, Seek Leverage, Share Ownership, Sustain Urgency, and Be Tenacious - in everything we do, every day. We started Fathom to rid us all of the tyranny of note-taking, and people seem to really love what we've built so far: 🥇 #1 Most Used App of the Year on HubSpot for 2025 🔥 #1 Rated on G2 with 6,500+ reviews and a perfect 5/5 rating 🥇 #1 Product of the Day and #2 AI Product of the Year 🏆 Recognized on G2’s 2026 Top 100 Best Global Software Companies 🚀 Most installed AI meeting assistant on both the Zoom and HubSpot marketplaces 📈 We’re hitting revenue and usage records every week We think you’ll be pretty excited about Fathom too if you give it a try. Sign up today (it’s free)! 🔥 WHY YOU SHOULD JOIN US - Tons of product-market fit: Our product is loved by users, and we’re growing fast via a PLG motion. - You’ll build from 0 → 1: As our first growth marketer, you’ll define the function, build the foundation, and scale the strategy. - Your impact is immediate: You’ll shape how we position, launch, and grow our product across the funnel. No cogs in the wheel here. - We’re on the leading edge of AI: We embrace the rapidly evolving AI landscape, both in our product development and internal applications. - Remote and async-first: We value deep work and give you the autonomy to own your craft. ABOUT THE ROLE We’re hiring a Head of Growth Marketing to accelerate Fathom’s next stage of growth. In this role, you’ll build, test, and scale strategies that drive acquisition, product adoption, and virality. You’ll own growth experiments across community, paid, organic, and product-led funnels -- combining creativity with analytical rigor. You’ll report to our VP of Marketing and partner closely with Product, Finance, Data, and Sales. This is an ideal role for someone who thrives in fast-moving startup environments, loves blending strategy with execution, and is obsessed with turning ideas into measurable impact. WHAT YOU’LL DO - Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more. - Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation. - Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns. - Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys. - Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions. - Research and test new channels, tactics, and tools to keep us ahead of the curve. - Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting. DOES THIS SOUND LIKE YOU? - You can seamlessly float between strategy and execution. - You’re user centric, yet data obsessed. - You test everything, and also pursue scale. - You move fast, iterate quickly, and learn graciously. - The rate of iteration in AI excites you, and has fundamentally shaped how you approach your work and day. WHO WE THINK WILL THRIVE (AKA Requirements): - 5+ years in self-serve subscription growth, demand generation, or performance marketing in B2B SaaS (ideally PLG). - Proven track record of designing and running growth experiments that deliver measurable results. - Strong analytical skills -- fluent in data analysis, funnel metrics, and growth KPIs. - Hands-on experience with analytics and experimentation tools (working with WebFlow, HubSpot, Amplitude, Hex, GA4, etc.). - Creative and scrappy: you can ideate, launch, and measure campaigns quickly. - Comfortable working cross-functionally with Product, Data, and Sales. - Bias toward action, resourceful, and energized by fast-paced startup environments. WHAT'S IN IT FOR YOU - The opportunity to shape the foundational software services of a growing company - A role that balances innovation and incremental improvement - A dynamic and collaborative marketing team - Competitive compensation and benefits - A supportive environment that encourages innovation and personal growth ABOUT OUR HIRING PROCESS - You’ll first meet with the VP of Marketing, then several members of the team. We’ll wrap with a very timeboxed exercise. - We’ll ask you to walk us through past growth experiments and outcomes. We’re excited to see how you think, test, and measure impact. - We believe in honest transparency. Ask us anything about the role, company, day-to-day expectations, outcomes, and more. - We move fast: expect a 2–3 week process from start to finish.

• Own Dandy’s direct mail strategy across postcards, catalogs, and gifting to reach both SMB and Enterprise audiences. • Develop segmentation, personalization, and offer strategies to improve response rates, conversion, and pipeline impact • Build and scale a structured testing roadmap (creative, audience, offer, timing) to continuously improve performance • Manage vendor relationships covering production, personalization, and distribution. • Allocate budget and prioritize programs based on performance and growth opportunity. • Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact. • Collaborate with Sales to gather feedback on lead quality and refine targeting and messaging • Support Dandy’s direct media and partnership strategy across channels like podcasts, email newsletters, and display takeovers, testing and scaling programs that drive both brand impact and measurable performance • Own performance tracking, reporting, and insights across direct buys, identifying what’s driving pipeline and where to scale or pull back • Amplify key marketing initiatives (webinars, content, launches) through paid distribution and partner channels

• Own and exceed annual new annual recurring revenue and renewal targets for the K–12 segment • Build and manage a healthy, forecastable pipeline using a consultative sales approach • Lead complex, multi-stakeholder deals involving curriculum directors, principals, school psychologists, IT, and district finance • Navigate RFP, procurement, and approval processes common to public school districts • Cultivate relationships with state education agencies, mental health coalitions, and intermediary organizations • Identify and pursue grant-funded opportunities (e.g., ESSER, Title IV, state mental health grants) where districts use public funding for our product • Represent the organization at key K–12 and mental health conferences • Partner on K–12 campaign strategy, event presence (e.g., NASN, ASCA, SXSWedu), and inbound lead quality • Work closely with Customer Success teammates to ensure smooth handoffs and strong retention in your accounts • Provide structured feedback to Product on school-specific needs, objections, and competitive dynamics • Develop and refine sales playbooks, messaging, and objection-handling frameworks tailored to district buyers • Support TRAILS team with all hands on deck events as needed and other team initiatives