• Build automated outbound engines that scale targeted outreach across ICPs and target personas across Enterprise and Mid-Market segments • Turn signals (site activity, content consumption, intent) into automated actions • Own nurture tracks across early interest, evaluation, rollout, and expansion • Lead CRO across key touchpoints using structured experiments • Own demand capture: SEO, paid search, targeted social, retargeting • Build inbound routing, scoring, and follow-up systems • Create ADR-ready systems: cadences, messaging, triggers, follow-up logic • Build partner-driven demand loops • Build full-funnel reporting exposing friction and opportunity • Test new channels and double down on what drives pipeline

• Architecture Leadership Guide the architecture vision for D2C platforms with a mobile-first and AI-native mindset • Define roadmaps across mobile and web with emphasis on scalability, maintainability, and rapid experimentation • Champion modern patterns including micro frontends, server-driven UI (SDUI), BFF, and serverless systems • Apply enterprise architecture principles and standards while balancing near-term delivery and long-term platform goals • Build for leverage by creating reusable frameworks, automation, and internal tooling to accelerate teams • Integrate AI into every layer of architecture to support thoughtful, agentic system design. • Platform and Technical Leadership Lead technical design across consumer products and internal platforms • Shape cohesive end-to-end architecture spanning APIs, services, and frontends • Guide strategic areas such as identity, content delivery, personalization, and A/B testing • Support agent-based automation and apply MCP to enable scalable AI workflows • Ensure security, observability, and operational excellence across systems • Collaboration and Influence Be a technical partner across product, data, cybersecurity, and platform teams • Mentor engineers and architects across domains • Promote adoption of tools like GitHub Copilot, Cursor, Claude, and LLM-integrated workflows • Advance system-level thinking and reusability through shared scaffolds and frameworks • Innovation and Organizational Impact Lead the Exponential Engineer Initiative to grow AI-first engineering through reusable agents, automation, and internal platforms • Promote agent-based design, prompt abstraction, and developer enablement across teams • Evaluate and apply latest technologies, especially Generative AI, to improve engineering and results.

• Actively collaborates with sales and delivery to develop client proposals around process and solution options, create roadmaps, and clearly explain technical concepts for shared understanding to facilitate decision-making • Work as a trusted advisor in an atmosphere of partnership with clients at the sponsor level • Consultatively leads technical and non-technical executive- or sponsor-level client stakeholders on complex technical concepts or design implications • Lead large-scale, complex technical requirements elicitation, design, and scoping discussions, internally and/or with existing and potential clients • Decompose large-scale requirements/user stories into tasks, and accurately estimates the effort for themselves or others to complete those tasks • Demonstrate a consistent capability for effective project leadership on a variety of projects and project types, including multi-workstream large-scale complex projects with global teams • Identifies problems independently and demonstrates proactive ownership of their solution, vets and evaluates others’ proposed solutions, and delegates ownership to others where appropriate • Proactively and professionally raises and articulates risks with the PM, project delivery team, and internal leadership • Productively collaborates with the project team and internal leadership on potential solutions and mitigation approaches, and participates in the related client communication at the sponsor level

• Design, build, and maintain efficient, reusable, and reliable code using TypeScript/Node.js. • Develop back-end services and APIs with Node.js, front-ends with TypeScript/React/Next.js. • Collaborate with other team members and stakeholders. • Optimize applications for maximum speed and scalability. • Identify and fix bugs/performance issues. • Stay updated with emerging technologies/industry trends.