• Define & Drive Product Strategy • Own the end-to-end personalization roadmap including recommendations, ranking algorithms, adaptive feed, intent modeling, and predictive food preferences. • Build a unified personalization strategy that spans discovery, ordering, search, and post-order experiences. • Translate customer insights and behavioral data into frameworks for “personalized ordering journeys” across weekly menus. • Ship High-Impact Personalization Features • Partner with Engineering and ML to design, build, and iterate on models that personalize menus, recommendations, and content surfaces. • Launch new ML-powered features—e.g., personalized ranking, contextual suggestion surfaces, food-intent clustering, dietary preference modeling, and personalization-aware UX. • Drive experimentation, A/B testing, and offline/online model evaluation frameworks to measure lift rigorously. • Deeply Understand Customer Behavior • Develop a sophisticated understanding of eater behavior patterns, including early-week ordering signals, cuisine preferences, dietary constraints, and long-term engagement drivers. • Work closely with Data Science to identify behavioral segments, affinity clusters, and downstream retention impacts. • Cross-Functional Leadership • Partner with Design to craft highly intuitive and adaptive user experiences (e.g., adaptive homepages, personalized filters, “you might love,” order-again flows). • Work with Chefs and Culinary to incorporate menu diversity, cuisine metadata, and ingredient-level signals into personalized experiences. • Collaborate with Growth, CRM, and Marketplace teams to personalize acquisition, onboarding, and reactivation journeys. • Drive Measurable Business Impact • Improve core funnel metrics (CVR, add-to-cart rate, search success rate). • Lift order retention, order frequency, and net AOV for all eater segments. • Increase long-term revenue and reduce decision friction for customers navigating a large menu.

• Own product vision, roadmap, and outcomes; define KPIs and monitor performance. • Prioritize and maintain the backlog; write high-quality epics, stories, and acceptance criteria. • Lead discovery and solution design; ensure increments meet requirements. • Drive release planning, enablement, and communications. • Run continuous improvement experiments and partner with Engineering. • Partner with Compliance/Security on PCI/SOC/NACHA impacts and audit readiness.

• Define and maintain strategic product roadmaps aligned with business objectives and market needs. • Translate customer requirements and market trends into clear, prioritized product features. • Develop and present business cases to support investment decisions and product initiatives. • Author detailed PRDs that capture technical specifications, functional requirements, and performance metrics. • Oversee the entire product lifecycle from concept to end-of-life, ensuring successful launches and sustained growth. • Work closely with engineering, sales, marketing, and operations teams to deliver high-quality products on time. • Monitor industry trends, competitive offerings, and emerging technologies to inform product strategy.

• Define and own strategic product roadmaps that improve user experience, foster growth, and support customers throughout their lifecycle across multiple treatment categories. • Lead projects from discovery through technical development and launch, ensuring high-quality delivery and continuous iteration based on data and customer insights. • Identify friction points in the user journey and partner with design, engineering, research, operations, and clinical teams to build empathetic and accessible solutions. • Consolidate input from marketing, category management, medical, and technical stakeholders to inform product decisions and accelerate adoption of key offerings. • Break down complex or behind-the-scenes systems into phased deliverables that provide incremental value while supporting long-term scalability. • Prioritize product investments using structured evaluation of business impact, user value, technical feasibility, and organizational readiness. • Define success metrics for mission-critical features and monitor performance post-launch, driving continuous improvements based on data and feedback. • Provide thought partnership across UX, growth, and operational functions, aligning cross-functional teams and ensuring shared understanding. • Collaborate closely with engineering teams, diving into technical decisions when needed and translating technical concepts for non-technical partners. • Champion a culture of experimentation, data-driven decision-making, and continuous improvement. • Mentor peers and contribute to the evolution of product practices, frameworks, and organizational processes.