• Develop and execute a tailored sales plan for your Named Accounts. Identify growth areas, target clients, and sales tactics to meet and exceed revenue targets • Build and maintain strong relationships with existing clients while actively seeking out new business opportunities. Understand client needs and tailor solutions to meet their requirements • Continuously generate leads through various prospecting methods, including networking, cold calling, and industry events • Identify and capture new business opportunities within your market. Collaborate closely with potential clients to understand their needs and present compelling solutions • Deliver persuasive sales presentations to potential clients, effectively showcasing the value of our products/services, our technology capabilities and addressing any concerns or objections • Stay informed about industry trends, competitor activities, and emerging opportunities within your market. Leverage this knowledge to adapt and refine your sales strategy • Be willing to spend a significant amount of time on the road, meeting with clients, attending industry events, and nurturing relationships that drive business growth • Provide regular sales reports and forecasts to senior management, highlighting progress, challenges, and opportunities in your market

• Develop and implement growth plans, such as pipeline, account planning, and forecasting • Identify and drive new business opportunities • Lead demand generation with marketing and deliver technical sales presentations • Manage short- and medium-term sales cycles and operate demo hardware as needed • Build strong relationships with technical and executive stakeholders • Align NI solutions with customer needs and ensure success throughout the lifecycle • Collaborate with solution, integration partners, distributors, and resellers • Work with NI’s channel team to expand the partner ecosystem • Propose new partnerships and support effective route-to-market strategies • Foster local LabVIEW and NI user communities • Plan and carry out customer-facing events (webinars, seminars, user groups) • Align with internal teams on critical initiatives and monitor industry trends • Develop localized marketing plans and leverage government funding opportunities • Maintain accurate Salesforce records and provide reliable forecasts • Track sales activities and ensure pipeline health and data integrity

• Oversight and expansion of SurePoint Ag’s dealer network along with other distribution channels • Acquire in-depth knowledge of markets pertinent to SurePoint products • Collaborate with dealers to formulate a marketing plan that aligns with SurePoint’s business objectives • Work closely with territory teams to drive sales growth and enhance dealer proficiency across all product categories • Identify, recruit, and train new dealers • Evaluate existing dealers • Develop dealer specific growth plans • Assess current dealer processes • Identify where the process needs to go • Develop strategic plan to ensure dealer success • Offer continuous guidance and assistance to territory teams • Empower the sales team to confidently present and recommend SurePoint Ag products through comprehensive product training and ongoing support initiatives • Develop & lead strategic sales & marketing programs to ensure sales goals • Receive and handle product and sales calls from dealers, customers and coworkers • Lead dealer training and product focus meetings • Maintain strong relationships with dealers and the ag community • Work with the territory team to address warranty and accounts receivable issues • Support new market development and product launches

• Successfully manage customer accounts and insuring DuBois programs are effectively implemented and properly operating • Ensure the timely and successful delivery of our solutions according to customer needs and objectives • Develop a trusted advisor relationship with customer accounts and customer • Ability to manage complex accounts including high level contacts • Grow existing customer base of business through additional DuBois offerings • Manage mid to large size and complex accounts, with a territory sales volume of $3M to $5M • Possess a high degree of technical knowledge for customer applications and DuBois product line and feed equipment • Collaboratively work with other teammates in effort to support a high degree of customer satisfaction • Successfully complete the DuBois field training program