• Identify prospective customers through business directories, referrals, and industry events such as trade shows and conferences • Contact new and existing customers to assess their needs and present tailored product and service solutions • Help customers select appropriate products based on needs, technical specifications, and applicable regulations • Emphasize product features and benefits using technical knowledge and understanding of customer applications • Respond to customer inquiries regarding pricing, availability, and product usage • Negotiate sales and service agreements, including pricing and contract terms • Prepare and process sales contracts and orders accurately and efficiently • Collaborate with internal teams to share market insights and sales strategies • Follow up with customers post-sale to ensure satisfaction and address any issues or additional needs • Contribute specialized knowledge in aftermarket or system sales • Perform both sales and product management functions as required • Handle other duties as assigned

• Technical and strategic customer management (new and existing customers): regular customer and coordination meetings, proactive needs assessment and problem resolution • Proactive upselling to continuously optimize customers' IT system landscapes • Comprehensive understanding and successful communication of Base-IT solutions • Development of customer-specific IT solutions in close cooperation with Key Account Management • Active project management (resource planning for the operational technical team, project control, change requests, scheduling, etc.) • Conducting customer workshops • Continuous quality management and documentation of activities performed • Independent incident/trouble management • Review and verification of billing

• Responsible for market development of the sales territory • Acquisition of new customers and maintenance of existing customer relationships • Technical consulting and development of customer-specific solutions • Preparing quotations and handling follow-up

• Guide customers through onboarding and campaign execution • Collaborate with Customer Success to align on goals and performance • Use data to uncover insights and deliver better customer outcomes • Set up domains, email accounts, and deliverability systems • Build, QA and optimize customer-specific B2B email campaigns • Analyze and manage B2B prospect lists for targeted outreach • Monitor performance, resolve issues, and refine targeting • Track and respond to campaign replies • Drive follow-up, book meetings, and manage conversion funnels • Capture best practices and design scalable, AI-enhanced outreach processes • Partner with engineers to provide feedback that shapes the product roadmap