• Respond promptly and professionally to inbound customer inquiries via phone, email, and online channels. • Engage with homeowners, understanding their service needs, and recommending suitable HVAC, plumbing, or electrical solutions. • Develop and maintain a deep understanding of our products, services, and pricing structures to confidently address customer queries. • Build rapport and establish trust with customers by delivering exceptional customer service and addressing their concerns. • Proactively make outbound calls to follow up on leads, answer questions, and convert prospects into customers. • Collaborate closely with the sales team to coordinate customer appointments and ensure a smooth sales process. • Provide accurate and detailed information about products, services, promotions, and pricing to customers. • Maintain customer records, update the CRM system, and track sales activities to ensure accurate reporting. • Achieve and exceed sales targets and quotas, contributing to the overall success of the sales team. • Continuously learn and stay up to date on industry trends, product knowledge, and sales techniques through training and professional development opportunities. • Collaborate with the marketing team to support sales campaigns, promotions, and lead generation initiatives. • Work with the service and installation teams to ensure seamless customer experiences and satisfaction. • Contribute to the continuous improvement of sales processes and customer service initiatives.

• Identify and manage SaaS subscription and Professional Services sales opportunities within enterprise-level Loftware customers and prospects • Collaborate with Demand Generation (DG) & Sales Development Representatives (SDRs) to coordinate and execute targeted prospecting campaigns across a defined set of key accounts • Own and maintain a sales pipeline within a designated industry vertical and geographic region, ensuring consistent engagement and opportunity progression • Prepare and deliver Quarterly Business Reviews (QBRs) in partnership with Sales and Marketing leadership to evaluate performance, identify growth opportunities, and align on strategy • Develop and implement effective sales strategies that reflect market trends and customer needs, including comprehensive territory and account planning • Build and nurture relationships with internal and external stakeholders—including strategic partners such as SAP and System Integrators (SIs)—to drive joint go-to-market efforts and revenue growth • Consistently meet or exceed assigned sales quotas and contribute to the achievement of the company’s overall growth targets • Maintain a high level of product, market, and competitive knowledge to effectively position and sell Loftware's solutions to targeted prospects and customers • Demonstrate strong personal accountability with a focus on execution, maintaining discipline and urgency in all sales activities • Accurately manage pipeline and forecast data within Salesforce, ensuring high data integrity to support sales operations and leadership visibility • Consistently apply the MEDDPICC sales qualification methodology, through the sales cycle • Travel as required to engage directly with prospects, customers, and partners, fostering strong relationships and advancing strategic sales opportunities through in-person interactions

• Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts. • Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service. • Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities. • Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts. • Implement promotional programs, displays, and marketing initiatives in off-premise accounts. • Meet and exceed sales goals, distribution targets, and performance metrics. • Ensure proper product rotation, visibility, and compliance with brand and retailer standards. • Execute pricing programs, incentives, and retail promotions to drive sell-through. • Build impactful displays and ensure shelf schematics and promotional materials are implemented effectively. • Support events, tastings, and sponsorships that build brand awareness and loyalty. • Partner with marketing and brand teams to execute local and regional promotional initiatives. • Stay informed on competitor activity, pricing, and emerging trends in the on-premise and off-premise beverage markets.

• Develop and execute sales strategies to grow volume, market share, and profitability within the territory • Successful sale, distribution, and placement of all products in on-premise and off-premise accounts • Identify new business opportunities and build relationships with key decision-makers in existing and potential accounts • Conduct promotions in accounts on a regular basis and when required • Provide market feedback to the Spirits ASM on competitive activity, customer needs, and emerging trends • Organize and execute POS materials at all accounts, properly merchandising with permanent and paper POS • Handle customer inquiries in a timely and professional manner • Maintain a regular schedule of weekly appointments with accounts in assigned territory • Assist in the development and expansion of the entire Craft MA portfolio • Support general sales team to field and follow up on leads, consult on beverage programs, and be available for supplemental tasting appointments and product information • Execute specific programs and work with supplier brands, as assigned • Maintain accurate records of sales activity, account information, and performance metrics in company systems • Achieve or exceed individual monthly and quarterly sales targets and contribute to overall team objectives.