• Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts. • Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service. • Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities. • Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts. • Implement promotional programs, displays, and marketing initiatives in off-premise accounts. • Meet and exceed sales goals, distribution targets, and performance metrics. • Ensure proper product rotation, visibility, and compliance with brand and retailer standards. • Execute pricing programs, incentives, and retail promotions to drive sell-through. • Build impactful displays and ensure shelf schematics and promotional materials are implemented effectively. • Support events, tastings, and sponsorships that build brand awareness and loyalty. • Partner with marketing and brand teams to execute local and regional promotional initiatives. • Stay informed on competitor activity, pricing, and emerging trends in the on-premise and off-premise beverage markets.

• Develop and execute sales strategies to grow volume, market share, and profitability within the territory • Successful sale, distribution, and placement of all products in on-premise and off-premise accounts • Identify new business opportunities and build relationships with key decision-makers in existing and potential accounts • Conduct promotions in accounts on a regular basis and when required • Provide market feedback to the Spirits ASM on competitive activity, customer needs, and emerging trends • Organize and execute POS materials at all accounts, properly merchandising with permanent and paper POS • Handle customer inquiries in a timely and professional manner • Maintain a regular schedule of weekly appointments with accounts in assigned territory • Assist in the development and expansion of the entire Craft MA portfolio • Support general sales team to field and follow up on leads, consult on beverage programs, and be available for supplemental tasting appointments and product information • Execute specific programs and work with supplier brands, as assigned • Maintain accurate records of sales activity, account information, and performance metrics in company systems • Achieve or exceed individual monthly and quarterly sales targets and contribute to overall team objectives.

• Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts. • Maintain strong relationships with existing accounts and develop new business opportunities. • Ensure proper representation and placement of products. • Identify and secure new on-premise and off-premise accounts. • Present and promote beverage portfolio to drive placements and increase features in on-premise accounts. • Implement promotional programs, displays, and marketing initiatives in off-premise accounts. • Meet and exceed sales goals and performance metrics. • Ensure proper product rotation, visibility, and compliance with brand standards.

• Execute strategic sales plans to generate annual revenue while cultivating long-term partnerships with new and existing accounts • Manage the end-to-end sales process, from initial prospecting and lead qualification to final closing and post-sale support • Utilize market intelligence and customer insights to develop and implement strategies that advance corporate business objectives • Serve as a subject matter expert, advising clients on product applications, technical specifications, pricing, and credit terms • Lead high-stakes negotiations to secure favorable terms and finalize major sales contracts • Strengthen company visibility and influence within the engineering community to ensure product preference • Partner effectively with Project Management, Engineering, and Finance teams to ensure seamless project delivery and client satisfaction • Maintain accurate sales records and provide regular reports on activity and territory performance to leadership